WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 18, 2008

Skype ID and Facebook page: these are used in a quarter of the signatures I looked at. BTW, Jon has really got the reputation management thing nailed, as a Google search on his name quickly reveals.) Matthew Balthazor This Senior Marketing Manager at TechWeb added his Twitter link and Facebook profile to a standard email signature.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

JANUARY 18, 2008

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. This early success with social media can have long-lasting effects on search engine rankings as well."

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JANUARY 5, 2009

And search engines love social media, which helps expose that rant to anyone searching for the company's name. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

OCTOBER 22, 2009

A recent study found a 50% CTR increase in paid search when consumers were exposed to both social media and paid search for a brand, but if the actual click comes from AdWords, good luck convincing your executives that social media efforts led to that click.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs. 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

DECEMBER 18, 2007

Get connected on Facebook and LinkedIn. Participating in these sites helps increase visibility for your content and organization both directly and through search engines. build awareness and credibility, social media sites, ClipMarks, Zimbio, StumbleUpon, search engines del.icio.us

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

NOVEMBER 30, 2009

MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Facebook can even get a person killed. Facebook can also be used by a crime victim to track down an assailant , and it kept this teen out of jail. And then there's Google.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases. Tactics slated for cuts by large majorities of respondents included events, radio/TV, email to rented lists, and print ads.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

NOVEMBER 23, 2009

PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

DECEMBER 12, 2007

JR: There are so many results that are returned with a traditional web search. We work to take the noise out of more traditional searches by selecting the top five to seven sites in a given topic. JR: We have run a few advertising campaigns on Facebook and have had a few press releases. Can you expand on that?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

DECEMBER 11, 2008

If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. For example, keep in mind that, all other things being equal: People are more likely to click on search ads for brands they are familiar with and trust than for unfamiliar names.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

OCTOBER 20, 2009

If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook. Text Coffee to 545454 to get yours”.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JANUARY 7, 2008

Over time, virtually all markets consolidate around three major players (for example, Google, Yahoo and MSN in search) plus a few wannabes (e.g. del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Ask , AOL ) and a number of niche sites ( Mahalo , TopNetPix ).

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

DECEMBER 20, 2007

LinkedIn , Facebook and Wink ) and blogs. Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation. . ** technorati tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 5, 2009

The section on search optimization is elementary, but that's more because of the inherent SEO limitations of the Blogger platform than any fault of the author. If it's possible to do something in Blogger, you can probably find step-by-step instructions for the task in this book. There's very little to not like about this book.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JANUARY 28, 2009

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 4, 2008

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. The Office', 'CSI', and 'Ugly Betty' get it by CNET News Search marketing strategist Brian R. Spokeo searches deep within 40 major social networks to find truly mouth-watering news about friends and colleagues."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

JULY 30, 2009

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

NOVEMBER 12, 2008

Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Get your "score" from Hubspot's TwitterGrader.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

NOVEMBER 24, 2008

version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. . #3: The Social Media Email Signature , September 18, 2008 A look at how traditional email signatures have evolved into their Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Example from Bill Hartzer : " Ask.com Adds One-Click Election Poll Information to Search [link]." Most Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

JULY 13, 2009

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Looking for ideas on how your company could expand its use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 28, 2009

What’s a Retweet?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Welcome to the first best-of-2009 (so far) compilation.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

JANUARY 20, 2009

as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. Facebook Connects Your Brand Across the Social Web by PR 2.0 tags: PR 2.0, tags: PR 2.0,

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

MARCH 31, 2008

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. of total site traffic in the last year (search drove 78% of visits; the two are related as SMO can help drive SEO results to an extent). StumbleUpon and del.icio.us were common second choices.

Social Networks 20

Social Networks Traffic Digg Wikipedia 20