Marketing Insider Group

MARCH 1, 2021

If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. Optimize for Natural-Language and Voice Searches. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Male users increased 40% year-over-year.

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. Overall, organizations that correctly utilize customer behavior analytics are more likely to achieve above average profitability. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. This way, we don’t lose our social share counts–and the associated momentum–from the older version. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Social media is about building connections.

Paid Search Agency 173

Paid Search Agency Social Media Lead Ranking Lead Scoring 173

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. As a result, ABM has gained popularity in recent years and is likely to continue to grow. FinancesOnline ) 78% of local searches result in an offline conversion.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Work Management 52

Work Management Marketing Management Branding Budget Programs 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9

Contact Marketing 52

Contact Marketing 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Only B2B

DECEMBER 29, 2022

Additionally, B2B businesses do this through long-term organic lead creation techniques. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Because of this, 46% of companies want to boost their spending on content generation.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Valasys

JANUARY 31, 2024

Why stop at organic search when you can also expand your efforts to sponsored search? Pay-per-click advertising has been shown to increase organic click-through rates. Ads on search engines may raise brand recognition by over 80%. As of right now, Google Ads is the industry standard for search advertising.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Contently

MAY 15, 2017

” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. We only care about generating leads and conversions.” I’m not surprised.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

seo.co

FEBRUARY 1, 2023

Most people are using Google to research products and services, and when they type in something like “new tires Orlando,” a list of businesses that have profiles on Google Places will pop up at the top of the results page for the Orlando, Florida location. Each of these becomes a “citation,” which is very valuable in terms of local SEO.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Optinmonster

OCTOBER 31, 2023

Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

SEPTEMBER 16, 2022

The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Posting on YouTube to boost your marketing strategy.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 2023 is here, and what do we have ?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. AI is also helping social teams understand and respond to audiences better.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

Navigate the Channel

JUNE 19, 2023

The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Sprout Social

OCTOBER 29, 2020

But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. Organic search results vs. local snack pack.

SEO 111

SEO Mobile Advertising Work Management Domain 111

PureB2B

MAY 30, 2022

The results from lead generation strategies can make or mar any marketing campaign. This will provide insight into where lead generation is headed and how we might guide our efforts to some unique and impressive results from this vantage point. However, times have changed, so people and engagement methods have changed significantly.

Paid Content 62

Paid Content Lead Generation Statistics Lead Ranking 62

PureB2B

MAY 30, 2022

The results from lead generation strategies can make or mar any marketing campaign. This will provide insight into where lead generation is headed and how we might guide our efforts to some unique and impressive results from this vantage point. However, times have changed, so people and engagement methods have changed significantly.

Paid Content 62

Paid Content Lead Generation Statistics Lead Ranking 62

TrustRadius Marketing

JANUARY 17, 2023

An effective eCommerce marketing strategy can help you boost revenue and expand your market share. eCommerce platforms should also include search engine optimization (SEO) features. This will make your eCommerce website easier to find on search engines. Activate Your Potential on Social Media.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Optinmonster

APRIL 23, 2020

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly. Social Signals. Technical SEO.

Lead Ranking 136

Lead Ranking Lead Scoring SEO Keywords 136

Navigate the Channel

JANUARY 11, 2024

It’s often the first result people see when searching for your business. Social media Leverage the power of social media relationships. Social media is a fantastic place to foster a sense of community and engage with your customers directly.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

ClearVoice

APRIL 16, 2021

It involves placing an ad on a search engine or social media site and only paying a fee when the ad is clicked. Essentially, you’re buying visits to your website instead of organically receiving them. The ads that show up right at the top of the results page? Search adverts. Social adverts.

PPC 66

PPC Eye-Tracking Keywords Display 66

The Lead Agency

DECEMBER 6, 2021

It looks like the B2B buying and selling practices that have come around as a result of the pandemic are here to stay and will permanently impact B2B interactions between buyers and sellers. As a result of the global pandemic, video marketing shows no signs of slowing down. The Digital Future: B2B Marketing Trends 2022. Demand Metric.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Scoop.it

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

ClearVoice

MARCH 14, 2024

In this guide, we’ll explore how strategic content partnerships can amplify your results. Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. This, in turn, drives organic traffic to your website.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52