Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Tell us about your experience on LinkedIn , Facebook , or Twitter. Domino’s offered rewards for rival brands, enabled by image recognition.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. About 68% of consumers responded they made at least one purchase directly from social media in 2021. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 101

Social Media Features Media Curation 101

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. Snapchat is a unique social platform – one that is more fun and less formal – so let your Facebook, LinkedIn, Twitter followers know what they are missing out on.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Marketing Insider Group

MARCH 29, 2023

Customers care about more than just purchase transactions. The ad highlighted Patagonia’s authentic commitment to sustainability — and went viral, to boot. In fact, many of the brands we now consider central to life as we know it — think Google, AirBnB, Uber, Facebook — were considered “stupid” at one point.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. 36% of consumers follow brands on Twitter. Why you should be on Twitter.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Whenever someone uses this link and completes a purchase, the affiliate is paid a commission. And everyone is on Facebook. Key demographics include: Age.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

JULY 12, 2022

If your competitor is verified, but you’re not, consumers are likely going to follow, listen to, engage with and purchase from the verified brand. Create a viral video. If you want to get verified on TikTok, it helps to go viral. Most accounts typically have at least one viral moment before they reach verification status.

Tips 103

Tips Viral Marketing Social Media Guidelines 103

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Relative performance. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Facebook and Twitter are often supporting channels to promote and create engagement on content hosted on Instagram and YouTube.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. This, coupled with positive customer interactions and repeat purchases, signals strong customer trust and loyalty to your brand. abercrombie Replying to @sydney? And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Convince & Convert

MARCH 17, 2015

Recently, new shots were fired as Twitter purchased Niche , a talent agency with more than 7,000 social media stars on its roster, most of them specializing in Vine. Twitter Just Got Serious About Influencer Marketing. Twitter owns Vine. Facebook Goes End Around and Creates Influencer Ad Segment.

Advertising Agencies 162

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 162

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. That could be useful data. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

AUGUST 5, 2021

So, while you’re focused on creating award-winning campaigns and making content go viral, your customers are looking for great customer experience. Social media chatbots are specifically designed to simulate a human conversation on Facebook, Twitter or Instagram. Enter: chatbots. Tackle customer objections.

Ideal Customer Profiles 134

Ideal Customer Profiles Autoresponders Work Management Sales Cycle 134

Optinmonster

FEBRUARY 21, 2024

In other words, people searching for “wellness program ideas” are usually looking to make a purchase.) Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. Next, Emil looked for content that was already ranking for that keyword.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Convince & Convert

JANUARY 22, 2015

Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral. BuzzFeed, for example, uses Facebook to promote its articles, and what better way to use Facebook than via its RTB exchange, FBX.

Ad Exchange 143

Ad Exchange Intent Signal Viral Marketing Distribution 143

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Harness the power of hashtags.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ClearVoice

SEPTEMBER 14, 2022

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Excellent ad copy examples. Heinz #mayochup. Karmarama’s “That’ll do”.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). Research says that 76% of customers are likely to purchase products they see in a brand’s social media post. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). But, simply choosing a platform can be easier said than done.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

MAY 24, 2022

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship.

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Adobe Experience Cloud Blog

OCTOBER 30, 2018

By utilizing funnel optimization to convert organic traffic into purchases. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Facebook posts do better without hashtags. That gives them a natural virality that businesses can use.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. How Twitter Spaces Works.

Social Media 96

Social Media Social Marketing Media Planning 96

Circle Studio

MAY 26, 2022

This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook. Many videos go viral simply for jumping on the bandwagon of the latest challenge or music trending on TikTok. Morgan & Morgan went viral in 2021 for this video of their CEO.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.”

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Sprout Social

JULY 22, 2021

So much so, 79% of Gen Zers say they would purchase after seeing an influencer recommendation. Observe trends and often share, participate in and consume viral content. They expect brands to remain receptive to their needs and help them make informed purchase decisions. What Gen Z consumers expect from brands on social media.

Social Media 140

Social Media Generation Media Lead Ranking 140

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. For example, let’s say one of your videos or articles became very popular among a certain set of readers and went viral.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Sprout Social

OCTOBER 5, 2016

Consumers are also 70% more likely to make a purchase with a company after a good interaction. Reassures purchase decisions: A long existing problem for brands is keeping customers shopping. Social networks like Twitter and Facebook have their own analytics features that help you uncover important demographics.

User-Generated Content 111

User-Generated Content Generation Content Wiki 111

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. whiteboardfriday on Twitter. Twitter Moments is also a great alternative to showcase featured content. million videos uploads on Facebook. Brands need to get their store approved by Facebook and publish their inventory on Facebook.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Harnessing the Power of Hashtags. This helps to make content more discoverable, and thus easier for users to engage in.

Curation 85

Curation Efficiency Allocation Generation 85

Metadata

JULY 21, 2022

Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52