Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

Facebook 100

Facebook Advertisements Advertising Digg 100

SocialPilot

JANUARY 15, 2024

According to Think with Google, 40% of people have purchased a product that they discovered on YouTube. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

AUGUST 29, 2018

Google and Facebook, in particular, were go-to resources for business content among B2B audiences, according to the survey. To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content.

Social Media 120

Social Media B2B Media Purchase Intent 120

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. The more data points collected, the stronger the intent signals. In its simplest form, intent data tells you when a lead is actively researching online before making a purchase decision. What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech

APRIL 5, 2022

(Accenture Holiday Shopping survey) More inclusive ads increase purchase intent of Gen Z consumers by 23% ( Microsoft Advertising ) In more than 90% of the simulations run by Facebook, diverse representation was the best strategy for ad recall lift. Facebook Advertising ) 61% of Americans find diversity in advertising important.

Business 118

Business Loyalty Paid Search Agency Acquisitions 118

SocialPilot

JANUARY 14, 2024

As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision. As per Linkedin, an average of 10 content pieces are considered before making a purchasing decision. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

6sense

DECEMBER 9, 2021

Buyer intent is an underutilized resource for today’s marketers and sellers. Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Sharpspring

MAY 25, 2022

That means digital marketers must tweak their social media strategy to accommodate higher purchase intent among their audience. Social commerce holds huge potential for building brand loyalty, as social media can now host both high-value content and purchase opportunities in the same place. Conversational Marketing.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Valasys

MAY 12, 2020

Priority Engine is TechTarget’s leading purchase intent insight platform and has gained tremendous popularity and prestigious recognition in the B2B industry for a straight third year with this recognition. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? Data from our studies show that businesses that create an effective lead nurturing program are able to cut costs by 33% and increase conversions by 50%. Create buyer personas and accurate segments.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Aberdeen

JUNE 19, 2019

From Facebook to Google, LinkedIn, Instagram, Twitter, YouTube, and beyond, being able to run digital ads effectively is essential to getting in front of the right audience and driving content marketing ROI. How Intent Data Shapes Timing for Digital Ads. That’s where third-party intent data can come into play for digital advertisers.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Porch Group Media

AUGUST 14, 2019

More than half of consumers (54 percent) report using social media as part of their path to purchase in some capacity, whether it’s to browse, research, gain inspiration or purchase. In another survey from Curalate, 52 percent of respondents discovered a new retail product on Facebook that they were interested in buying.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. The more data points collected, the stronger the intent signals.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Huptech Web

JANUARY 13, 2023

Facebook ad statistics. out of every 100 people who click on a search ad will take a desired action, such as purchasing a product or signing up for a service. 41% of shoppers say they were comfortable with a retailer monitoring their shopping patterns and purchases to personalize offers. Facebook Ad Statistics.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

LeadSquared

DECEMBER 16, 2015

Have you tried out the Facebook Lead Ads yet? If no, this post is for you – a complete step by step guide to creating the much talked of Facebook Lead Ads your competition is already running. A win-win all around as its easy for the lead , its more leads for the business and for facebook, the user does not leave the page!

Facebook 52

Facebook Privacy Policies Ads Leads 52

ClickZ

JULY 17, 2020

Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient. Almost all sources of data employed for obtaining customer insights (directly delivered personal info, social media, online, and offline buying habits) can be used in order to predict future behavior and purchasing inclinations.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Convince & Convert

MAY 16, 2014

Some people are just “Facebook people,” and they’re going to keep using Facebook exclusively, but a lot of people are willing to branch out if you show them how. Google+ needs a longer post than Facebook, and both need a good image, for example. Bad recommendations, conversely, lowered purchase intent by 11%.

Social Media 150

Social Media Media Skype Storytelling 150

Pam Didner

JUNE 2, 2022

However, once they drive the traffic to the sites for sign-up, the overall digital sign-on and self-onboarding need to be seamless and straightforward to encourage purchasing decisions. Another option is to gauge the purchase intent of potential leads. Marketing can do what they can to promote new products.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. That’s not intent.

Intent 105

Intent Account Based Marketing Bombora Intent Signal 105

Martech

DECEMBER 29, 2021

Marketers will also find that “renting” data in expensive advertising environments like Facebook is more costly than building your own first-party customer data resources, according to Michael Osborne, President of messaging and notification engine Wunderkind. A term that we’ll hear more and more is ‘zero-party data.’

Privacy 128

Privacy Marketing & Strategy Privacy Policies Loyalty 128

QuanticMind

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Directive Agency

FEBRUARY 28, 2022

When you’ve nailed that down, you can use a tool like Clearbit or Metadata to expand into Facebook. Focus on Purchase Intent Before Information Intent. The further your content goes away from purchase intent, the less impactful it can be in driving revenue. Google Ads.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Porch Group Media

AUGUST 19, 2019

In the 2018 Global Automotive Consumer Study, Deloitte found that American car buyers are spending less time researching vehicles purchases than they did in 2014. According to Nielsen, 75% of all car buyers reported that they intend to purchase their top of mind brand. They represent 62% of the adult population in the U.S.

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Contently

JANUARY 4, 2017

Eighty-three percent of readers were able to identify Wendy’s as the sponsor, and 56 percent were more likely to purchase Wendy’s after reading the promotional content. Yet, it was the native ad consumers were most interested in, and the one that had the biggest positive impact on purchase intent.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

QuanticMind

FEBRUARY 15, 2019

In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad strategy in place — and one that makes them stand out from competitors. What’s more, purchase intent remain the same regardless of where the brand is mentioned.

Paid Search Agency 40

Paid Search Agency Ads Video Marketing Ad Building 40

Martech Advisor

SEPTEMBER 17, 2019

Innovation in digital advertising spearheaded by Google and Facebook has spurred an industry obsessed with clicks and the ability to track customer behavior. However, when it comes to validating what was actually purchased across channels, the buck stops there. Also Read: Are Advertisers Getting Purchase Intent All Wrong?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Hubspot

JANUARY 21, 2020

This information is helpful in understanding the customer and how they make purchase decisions. You can segment your audience into groups or define them further using categories such as: Purchase intention — Groups of people who are looking for a specific product and want to collect more information before doing so. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Hubspot

SEPTEMBER 17, 2020

Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Porch Group Media

OCTOBER 31, 2018

The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. This path to purchase determines how a customer comes into contact with your brand, where they seek more information, and, crucially, how they make the decision to purchase.

Marketing & Strategy 49

Marketing & Strategy Lead Ranking Top of Funnel Television marketing 49

Porch Group Media

OCTOBER 24, 2019

Native advertising increases purchase intent by 18 percent. The average Facebook user clicks on eight advertisements per month. In-feed ads such as ads that appear within a feed on platforms such as Facebook, LinkedIn or Instagram. According to a Facebook user survey, the ads seem to be very successful.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Buffer

AUGUST 10, 2020

Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. It’s qualified traffic with purchase intent, ” explains Tim. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers.

Social Media 97

Social Media Media Multi-Channel Work Management 97

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Kajabi.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Contently

SEPTEMBER 20, 2016

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). You might be burning your budget. Perhaps marketers may be spending all that extra money for nothing. Content environment matters.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Exo B2B

MAY 25, 2021

Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. In this case, LinkedIn is the most used network in B2B marketing and by far ahead of Twitter and Facebook (95% versus 82%) and above all, the most reliable (trust) according to Business Insider. LinkedIn “Ads” increase purchase intentions by 33% 8.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

PureB2B

MAY 19, 2022

Unlike social networking sites like Facebook and Instagram, LinkedIn is built for users who want to expand their professional network and form valuable business connections. There are several reasons why LinkedIn has earnt a place within every B2B marketer’s arsenal of go-to lead generation channels. It’s a Gold Mine of B2B Contacts.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62