Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different? Same is lame. We ignore average, but we discuss different.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Do not have much of an online presence.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Emotional Content That Galvanizes Its Audience. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. The tools are there: Pinterest, Facebook, Twitter, you name it. Anytime, anywhere. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. million videos uploads on Facebook. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Create a Facebook Messenger Chatbot. The Wall Street Journal ’ s Facebook Chatbot.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” And, no, we’re not talking about launching paid campaigns on LinkedIn, Facebook, and Google Search—although you definitely should, because paid advertising is still worth its weight in gold.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. While this would be true of any age, Brian presents some suggestions for dealing with the increasing rate of change. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Not every viral TikTok sound or meme format will align with your content strategy or brand, so don't force it," she said.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. “Here’s the content from the presentation. ” Trying GroupHigh for blogger outreach campaigns. and attention-seeking.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. However, one can argue that one without the other would be entirely useless.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. Check out these classic examples of interactive content from popular publications: Time magazine launched an interactive quiz about time wasted on Facebook; it produced record traffic.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

ClearVoice

JANUARY 10, 2020

Whether it’s Facebook, Instagram or YouTube, these viral destinations allow you to connect, in real time, with past, current and potential customers. And the reality is, very few will ever be presented with the opportunity. Goal #4: Use customer stories to expand your social media strategy.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral. You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo. View the Webinar Recording. Newsjacking & Topic Selection.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Valasys

SEPTEMBER 10, 2019

While the prospects are essentially present on all the platforms across the web, not all the referral channels contribute to the web traffic in the same proportion. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Single Grain

SEPTEMBER 15, 2023

If you’ve been sleeping on Facebook’s latest pivot, it’s time to wake up and smell the digital coffee. Facebook’s recent revamp to focus on “Reels,” its short-form video feature, reflects an industry-wide shift. It’s Facebook Reels : So what does this mean for marketers? You guessed it.

Facebook 52

Facebook Video Marketing Content Storytelling 52

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. Once we’ve done that, we can analyze the information and present it directly to the user in our various products. Diverse Voices.

Brand Identity 45

Brand Identity Branding Ethics Trust Marketing 45

Hubspot

APRIL 23, 2015

Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. There is nothing gimmicky or demanding about the stories presented -- just real, relatable business advice from people just like you and me.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Content Standard

APRIL 19, 2024

Sixty-eight percent report using Facebook, 47 percent use Instagram, and 27 to 35 percent of adults say they use Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Through their campaign, “Delivering Hugs,” Huggies and Ogilvy created a viral video that triggered an emotional response from anyone with a soul—especially expecting mothers.

Case Study 151

Case Study Case Studies Storytelling Studies 151

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Outbrain

JULY 24, 2019

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links.

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

Marketing Insider Group

JANUARY 21, 2014

The meteoric rise of sites like Vine, Instagram and Pinterest, as well as the efforts by Facebook and Twitter to add more visual elements to their platforms are simply following the trend that visual content is the best way to reach short-attention-span audiences in a world filled with so many content choices. It is not about “going viral.”

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

ClearVoice

NOVEMBER 23, 2021

Given the enormous success of TikTok, the reimagining of Instagram, and the readjustment of video distribution on Facebook, social media marketers can’t afford to ignore this new trend that is driving social media. ” Anybody who uses this hashtag is trying to take a ride on the algorithm express straight to viral town.

Video Marketing 102

Video Marketing Multi-Channel Social Media Viral Marketing 102

Content Standard

MARCH 15, 2019

Epic storytelling and captivating think pieces help you set your brand apart from the noise and clutter of our content-saturated internet world. And at that time, Facebook’s video metrics supported this idea—and when the social media giant says “jump,” advertisers start practicing their parkour.

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. You saw the crazy, fastest video of all time, the most viral thing ever invented? ” Everybody’s going to want to do a viral video now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. You saw the crazy, fastest video of all time, the most viral thing ever invented? ” Everybody’s going to want to do a viral video now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Standard

AUGUST 29, 2016

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. I also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al. Storytelling.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Contently

AUGUST 16, 2018

Maybe their audience is researching a high-cost vacation over time or they’re imagining these products being present in intimate family moments. Something like, “Boy, isn’t it crazy what Facebook makes us do now?” Content in this space usually reaches for an inspirational feel. ” is going to kill.

Top of Funnel 167

Top of Funnel Content Marketing Paid Search Agency Content 167

Buffer

MAY 13, 2019

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience. The other way to go about distribution is with Viral promotion.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

ClearVoice

APRIL 5, 2022

BuzzFeed was one of the first media sites of its kind to change the format of traditional storytelling, taking readers for a ride of endless scrolling while they go on to find out the information they initially clicked into an article for. Why are listicles popular? What are listicles in social media?

Tips 97

Tips Keywords Lead Scoring Lead Ranking 97

Contently

AUGUST 16, 2018

Maybe their audience is researching a high-cost vacation over time or they’re imagining these products being present in intimate family moments. Something like, “Boy, isn’t it crazy what Facebook makes us do now?” Content in this space usually reaches for an inspirational feel. ” is going to kill.

Top of Funnel 113

Top of Funnel Content Marketing Paid Search Agency Content 113

ClearVoice

NOVEMBER 8, 2018

The future where more people will post stories to Instagram and Facebook than will read them online or in print is, well, near. Superpower #2: Laser-sharp storytelling capabilities. The more storytelling chops you have, the better off you’ll be. We snap, we post, we go live. Three holy grails.) . See Nationwide.).

Marketing & Strategy 98

Marketing & Strategy Content Sales Qualified Leads Creativity 98

Hubspot

FEBRUARY 9, 2021

With attention marketing, once you have your audience's attention, you can then engage with and convince them to purchase your product or service when the opportunity presents itself. To do this, you can start off your videos, blogs, or Facebook ads, with a storytelling hook. Consider emotional marketing.

Marketing & Strategy 98

Marketing & Strategy Viral Marketing Social Media Twitter 98