Ledger Bennett

MARCH 6, 2019

If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? The challenge became how to match those successes on Facebook. Remarketing.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Facebook, Instagram & Twitter Competitor Reports.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Contently

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Studies 210

Case Studies Case Study Studies Paid Search Agency 210

SmartBug Media

OCTOBER 30, 2020

Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? We will dive into this a bit more shortly, but having the ability to share pre-record presentations impacts the attendee experience and engagement opportunities. Paid Social Media.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. The importance of social media engagement. Far from it.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. A few tools that will be covered in my presentation include BuzzSumo , SEMRush , and Answer the Public. Stay tuned for the full presentation next week!

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Martech Advisor

DECEMBER 10, 2019

Influencer marketing and social commerce have shown the potential to grow and evolve beyond what many might have expected. And the massive reach of Facebook and Instagram continues to dominate marketing spend. How will all of these elements transform the social media landscape in the coming year?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. You can go even further in utilizing social media to get your lead magnet out there by paying to promote it. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Sprout Social

SEPTEMBER 2, 2022

Additional resources: Article: Social media crisis plan. Guide: How to build a social media crisis management strategy. Worksheet: Social media brand crisis retrospective worksheet. Paid social media marketing training and resources. Introduction to Social Media Strategy (LinkedIn Learning). Level: Beginner.

Social Media 114

Social Media Training Course Resources 114

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. Are you choosing to be present?

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

FMG Suite

DECEMBER 17, 2020

They will only do this if they feel you have presented an excellent case to justify them doing so. LinkedIn and Facebook also provide handy tools for driving traffic to your ebook download. Using PPC to help present your brand and evidence of your successful performance will ultimately lead to them engaging your services.

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

The Point

SEPTEMBER 11, 2017

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. Head to our Facebook Groups for community. You can learn more about Sprout’s paid social reporting capabilities here.

Promotion 81

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 81

Content Marketing Institute

AUGUST 31, 2023

We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Bernie Borges, vice president, content marketing, iQor Generative AI is great for content busy work like paid social, email subject lines, tweets, etc. What’s the best way to put AI’s content capabilities in play?

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

LeadsRX

SEPTEMBER 8, 2021

But what if the numbers – the data – show paid social media ads are winning. This is where unbiased data presented by an impartial third party is vital. When the marketer adds in company revenue data, a complete picture forms and an impartial, true view of return on ad spend (ROAS) can be determined.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. How will Facebook’s new algorithm impact your B2B business?

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service.

Campaigns 134

Campaigns Planning Paid Search Agency Advertising Agencies 134

Pam Didner

OCTOBER 15, 2022

Instead, you need to do trial-and-error across many channels to see what works for you, from paid social, paid search, media/TV coverage, influencer promotion, and even account-specific email and LinkedIn outreach. In many tech companies’ conferences, there are many tracks based on trends and product topics.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Show your support for the community as a whole and explain how you can be part of the solution. Efficiencies on Paid Social.

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Once someone opts into following your brand on social, they’re already interested in your product or aligned with your brand in some way.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Sprout Social

MARCH 7, 2022

If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Facebook Brand Survey Tests. Twitter Brand Surveys. Breaking up is hard to do.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Sprout Social

MAY 28, 2020

Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders. Social campaigns aren’t something you can just set and forget.

Social Media 83

Social Media Work Management Marketing Management Campaigns 83

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. On the other hand, if your business is B2B, your buyer may work in the marketing department of a company with at least 500 employees, be equally as likely to be male or female, and in their 40s or 50s. Start with Customer Match.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Oktopost

APRIL 21, 2020

Facebook alone has seen more than a 50% increase in usage in recent weeks. However, in a world where no work day is the same from day to day, B2B marketers are being presented with a new challenge of generating value-driven content that resonates with their audiences. Strategy sharing and recommended content. Double Down on Inbound.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Webbiquity

JUNE 6, 2017

You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. ” It can easily take 30-40 hours to produce a piece of 10x content.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Rain: The Growth Agency

APRIL 16, 2020

Smaller businesses have exited Facebook and YouTube, for example, causing these two channels to become more efficient. That’s OK, because the media marketplace right now has never presented more opportunity if your business can stay in the game. Step four is to apply marketplace changes to your media mix.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Atomic Reach

MARCH 18, 2019

She has vast experiences to share, from in-house to agency. Mel Carson is an influencer in the spheres of social media, and personal branding. She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. Christi Olson has both in-house and agency experience in marketing.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Presentation Webinars (a.k.a.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. With over 1.4

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Sprout Social

OCTOBER 10, 2019

After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. Creating Your LinkedIn Company Page. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game. For example, here’s Sprout’s company page in the wild. Getting Started.

Linkedin 93

Linkedin Paid Search Agency Ads Cost Per Thousand 93