Oktopost

FEBRUARY 21, 2022

63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Martech

JUNE 29, 2022

” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. .” Journeys that originate at a review site often lead to deals of higher value too. The Benchmarks findings.

Ideal Customer Profiles 104

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 104

EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Buffer

JUNE 16, 2022

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. Tara Bennet , a practicing astrologer at Medium Chat , highlighted networking on Facebook groups as a strategy that helped her expand her reach and client base and ultimately grow within her industry.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

EveryoneSocial

JANUARY 7, 2020

You’ve seen the short videos or pictures with product placements before through your Instagram or Facebook feed. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Hubspot

MARCH 22, 2023

Consultants — even those with deep knowledge — need a wide network of connections they can reach out to whenever they need third-party opinions, collaborators, referrals, advice, and so much more. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. Image Source 1.

Consulting 66

Consulting Tips Peer-to-peer Advertising Agencies 66

Martech Advisor

FEBRUARY 12, 2020

For the first time in my life, I felt connected to like-minded peers and it changed my whole outlook. For the first time in my life, I felt connected to like-minded peers and it changed my whole outlook. He claims it’s an economic strategy that more SaaS companies need to embrace. Clearly, we are stronger together.

Peer-to-peer 66

Peer-to-peer Business Word of Mouth Communities 66

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Feelings are tweeted, images are Instagrammed, posts are Facebooked, and pins are uploaded millions of times a day. Video Creates Peer Pressure. Videos are also very diverse in their application.

User-Generated Content 113

User-Generated Content Video Marketing Peer-to-peer Generation 113

Televerde

JANUARY 12, 2021

Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them. Some of yours might include: Certain Facebook groups and pages. Product comparisons, peer reviews, and industry blogs are all valuable. How to Use Multichannel Marketing to Skyrocket Lead Generation.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

ANNUITAS

SEPTEMBER 29, 2016

It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice. One such tactic? B2B influencer marketing. In today’s post, we remedy this issue.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Sprout Social

JULY 25, 2022

The content creation process is entirely different from Twitter or Facebook, and in my opinion the learning curve is steeper. For example, if you’re trying to reach the Chinese market, Twitter or Facebook wouldn’t work. Look into whether your peers and competitors are currently on the platform. Do you have the resources?

Social Media 79

Social Media Media Peer-to-peer Work Management 79

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. Listen to customers and take action based on their opinions and needs. The social revolution has officially arrived at most corporate headquarters.

Generation 100

Generation Peer-to-peer Business Social Networks 100

Sana Commerce

FEBRUARY 21, 2023

Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Hubspot

JULY 23, 2018

How do I become one that peers in my industry would look to for advice and opinions? In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it -- the list goes on. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. What is Social Selling and why should it form part of your ABM strategy? At little to no cost, with complete control over the message. Let’s keep imagining. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Televerde

JANUARY 12, 2021

Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them. Some of yours might include: Certain Facebook groups and pages. Product comparisons, peer reviews, and industry blogs are all valuable. How to Use Multichannel Marketing to Skyrocket Lead Generation.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Marketing Insider Group

AUGUST 3, 2015

They look to their social networks for product reviews, opinions, and feedback from trusted sources – their peers and social networks. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. Traditional Advertising Is Dead. Marketing has a marketing problem.

Paid Search Agency 100

Paid Search Agency Ads Peer-to-peer Social Networks 100

SmartBug Media

AUGUST 13, 2021

You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Senior citizens’ searches for “senior living” grew 15 percent in the past year , and you’re going to want your community to jump to the top of those results. Where to Start.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

PureB2B

SEPTEMBER 18, 2018

According to G2 Crowd , 95% of consumers read reviews before they make a purchase, and about 40% form an opinion after reading up to three customer reviews. So, it’s not surprising that 88% of people trust reviews as much as their peers. Three of the most popular online review platforms are Facebook, G2 Crowd, and Google Reviews.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Amazon Demand Generation Agencies 90

ANNUITAS

SEPTEMBER 29, 2016

It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Content Standard

DECEMBER 12, 2018

But Western brands who think they can control these discussions, or influence via Facebook or Instagram, should think again. It’s also the reason why internet giants like Google and Facebook aren’t in China—they advocate free access to information, and don’t allow monitoring of user behavior.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Marketing Insider Group

FEBRUARY 26, 2014

I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Maersk on Facebook. Here’s Where Teens Are Going Instead of Facebook ~ by By Forbes Contributor Parmy Olson. Photos of ships! What Would Steve Do?

Examples 100

Examples Peer-to-peer Content Hubspot 100

Valasys

MARCH 27, 2023

Introduction Whether you’re a Gen Z or a millennial, there’s no denying that social media has become an integral part of our daily lives. From scrolling through Instagram reels for hours to keeping up with the latest TikTok trends, social media has a way of captivating us like magic spells cast by Harry Potter himself.

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Marketing Insider Group

JUNE 25, 2014

And while you never want to hurt anyone’s feelings, or make yourself look stupid, you should always be as candid as possible and share an opinion that might help someone or your business, to move forward. The team is invited to share their opinions with pure honesty. The team is invited to share their opinions with pure honesty.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Trust Marketing Opinions 100

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Don’t worry though, we’re here to help.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. We’re even seeing Facebook, Twitter and other competitors unveiling their answers to the social audio craze. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Sprout Social

MAY 2, 2018

Social media marketing for dentists is still in the early roots of adoption, but more dental practices are seeing the power of being active on Twitter, Facebook and Instagram. By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. Everyone knows they need to visit the dentist.

Social Media 111

Social Media Paid Content Social Marketing Media 111

PureB2B

SEPTEMBER 18, 2018

According to G2 Crowd , 95% of consumers read reviews before they make a purchase, and about 40% form an opinion after reading up to three customer reviews. So, it’s not surprising that 88% of people trust reviews as much as their peers. Three of the most popular online review platforms are Facebook, G2 Crowd, and Google Reviews.

Ideal Customer Profiles 62

Ideal Customer Profiles Peer-to-peer Amazon Lead Scoring 62

Customer Experience Matrix

JULY 3, 2013

It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). But Venntive makes perfect sense one you consider their needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 95

Features Branding Brand Identity Paid Search Agency 95

Marketing Insider Group

AUGUST 20, 2013

Gen Y-ers believe that other consumer care more about their shopping experiences than companies do – that’s why they share their opinions online. 29% find love through Facebook while 33% are dumped via wall posts or text messages. 29% find love through Facebook while 33% are dumped via wall posts or text messages.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

markempa

NOVEMBER 9, 2011

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. For instance, an engineer may have a Facebook profile, but is he really on there to learn about the newest technology? Why is she so certain?

Social Media 120

Social Media Work Management Peer-to-peer B2B 120