Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? Among the most used platforms, Facebook leads the way, with 82 percent saying they use it at least once per week. Marketing Executives and Social Media Use.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Marketers can find a person’s company, experience, and position directly on their profile page.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Oktopost

MARCH 21, 2019

Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Hashtags brought structure to the fledgling social media network and made it easy to categorize conversations.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

Convince & Convert

OCTOBER 20, 2015

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Image via BigStockPhoto.com.

Twitter 167

Twitter Facebook Advertising Mediums Lock-In 167

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? How Should I Market to Purchased Lists? Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Webbiquity

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. So, hard-sell tactics won’t fly here.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. They may be attending networking events in certain cities or reading particular blogs.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. The problem with Facebook ROI is it’s different from traditional online marketing.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Atomic Reach

MARCH 5, 2024

What Makes TikTok "Tick" The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure.

Viral Marketing 52

Viral Marketing Social Networks Network Marketing Tactics 52

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Facebook. Social selling, a common usecase of employee advocacy , is an alternative to cold calling and conventional practices, social selling is using social media networks to prospect, build relationships, and provide a unique customer experience. The Real Benefits of Social Selling. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Go Beyond SEO

APRIL 23, 2024

Develop compelling content marketing campaigns to establish your expertise and generate leads. Exploring the Top Pest Control Lead Generation Tactics Are you looking for effective ways to generate leads for your pest control business? Throughout this article, we explored the top lead generation tactics for the pest control industry.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Plan for action.

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

Martech

MARCH 12, 2024

This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels.

Social Media 82

Social Media Media B2B Advertising Agencies 82

Digilant

JUNE 14, 2022

To find advertising success in the future, advertisers will have to find new ways to gather consumer data, reimagine their targeting techniques, and rely on marketing solutions that don’t rely on third-party cookies. Major publishers like Apple, Facebook, Google, and Amazon. Where do these most often exist?

Tactics 52

Tactics Cross-Selling Advertising Agencies Mobile Advertising 52

KEO Marketing

JUNE 15, 2017

Following are KEO Marketing’s 5 lead generation tactics for attracting the highest quality leads: Simple, easily navigable website. LinkedIn, Twitter, and even Facebook can help you reach your target audience. Social media is the new platform for networking. Do not let these simple lead generation tactics fool you.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

Exo B2B

FEBRUARY 18, 2021

According to a recent study conducted by the agency 93x with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Indeed, at least with regards to webinars and other forms of martech channels, such as live events on the Web like Facebook LIVE.

Tactics 52

Tactics B2B Case Studies Webinar Metrics 52

Biznology

APRIL 24, 2017

Social media is the most genuine form of marketing. 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.( Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Defining your target audience sounds simple, but can be a challenge for marketers. Who uses each network? Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? How to create a content marketing strategy.

Social Media 125

Social Media Media Viral Marketing Demographics 125

Convince & Convert

JUNE 2, 2013

But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. My friend Ann Handley of MarketingProfs asked a question of her Facebook friends about a reliable source for contact lenses. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Convince & Convert

MAY 6, 2014

Facebook is the “Big Dog” Channel for MLB If we take a quick look at the total reach metrics for MLB teams, it becomes obvious that Facebook is where the action is for baseball. That is a very active Facebook presence as compared to many businesses. Do you know who is most effective in your market at engaging their audience?

Facebook 157

Facebook Social Media Click Rate Advertising Channels 157

Convince & Convert

APRIL 5, 2016

I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. But as the networks change, so do the best practices surrounding what you should and shouldn’t be doing. This tactic worked before everyone realized it was an automated system.

Social Media 114

Social Media Tactics Media CAN-SPAM 114

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started. Focus on the funnel.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64