Digital B2B Marketing

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

More importantly, social media is much closer to an opt-in channel than email. On Facebook, it is the only option. Companies like Cisco and Intel manage multiple social media accounts, allowing people to opt-in to accounts with a specific focus. I am a digital and B2B marketer with a background in online media and analytics.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. The problem is, most social media measurement is myopic.

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Will Jet Engines Ever Be Social?

Digital B2B Marketing

But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? A Facebook message will be sent to your webmaster, hosting provider and IT manager when your website is loading slowly. But it isn’t about social media, it is about new platforms and new accessibility driving new innovation.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Look at Google and Facebook. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search.