Remove Facebook Remove Lead Scoring Remove Marketo Remove Twitter

Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. sacevero.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations. Follow Infer on Twitter @InferInc. Become a Facebook fan of Infer. About Infer.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. sacevero.

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Share it in the comments below or with me on Twitter ( @wittlake )! Or at least that’s how it is supposed to happen. This happens: 2.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends. How have you used LinkedIn content to support your firm’s lead generation and qualification efforts? were male. Links.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, You have to be like a scientist.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! Social Media as a Lead Source – When tweeting, contributing in forums, or posting in Linkedin, marketers should append their links to capture social media as a Lead Source. 

Overcoming the 5 Barriers to B2B Social Media Marketing Success

Modern B2B Marketing

Although getting in front as many eyes as possible seems like a viable goal, it’s not always easily achieved and not always the most productive when considering an ultimate goal of building relationships and generating leads. Create milestones such as number of Facebook “Likes&# , Twitter followers and shares of content. Will one of your creative campaigns go viral?

4 Considerations to Help Tackle the Changing Nature of Buyer Behavior

Modern B2B Marketing

Content can be found on websites, often in channels such as Facebook or YouTube, and most of it is delivered through search results. The same Nielsen study mentioned above found that the average time people spend using Facebook per month grew nearly 10% monthly over a year, topping seven hours at the beginning of 2010 and apparently not having slowed since. Attention Scarcity Online.

B2B 15

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 If you’re a progressive marketer who integrates social with lead nurture, you should focus on automation vendors who can accommodate your combination of social media- and CRM-driven engagement styles.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. I’m just not sure the rest of us are quite there yet. It’s all heady stuff.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Although this approach is popular, there are others.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Rather than take a spray-and-pray approach or focus only on known accounts, Infer helps companies accurately pinpoint which accounts or leads are most likely to engage with a given campaign, and then leverage this intelligence for greater advertising impact.

6 Vital Features to Look for in Marketing Automation Software this Year

Modern B2B Marketing

Lead Scoring Capabilities. Lead scoring allows marketers to better understand a prospective customer’s finicky actions by tracking their movements in and out of the funnel. It tracks leads’ activities and monitors their level of interest and participation. The art of gradually getting to know a lead is called progressive profiling. Progressive Profiling.

How to Generate Qualified Leads and Delight Your Sales Team

bizible

We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Marketing says Sales dropped the ball, while Sales blames Marketing for delivering unqualified leads. Create a Lead Grading System.

Is Social Media Going to Kill Email?

Modern B2B Marketing

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate.  A study by the advertising research company Nielsen showed that nearly 25% of the time Americans spend online is spent on social networks, an increase of 43% over the previous year. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Can Marketing Automation Save Your Content Strategy?

Content Standard

In fact, automation can improve the entire sales process—from the quality of your leads to the information you learn about those leads, and even the efforts that go into motivating a conversion. In fact, marketing automation can accelerate the entire sales process by nurturing leads and qualifying them. Your company needs a website. And a blog. And video, lots of video.

How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Publish landing pages directly to Facebook. Use social sign-on.

How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Publish landing pages directly to Facebook. Use social sign-on.

6 Tips to Increase Your Email Marketing ROI

Content Standard

It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Learn what your leads prefer through A/B testing. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content. Such as: What content topic or format do your leads prefer? Email is here to stay.

ROI 56

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. The system can also create Facebook landing pages and track visitors to them. Its primary clients were then, and still remain, digital marketing agencies.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Lead Management.

CRM 42

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions? Great question.

Are MQLs a Vanity Metric?

LeanData

The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. large amount of leads are poured into the top of the traditional funnel. They go through a lead-scoring system – with some receiving the official stamp of approval from marketing. Here’s one way to view the discussion: What does a lead really represent?

MQL 31

A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level

Modern B2B Marketing

Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter. From Twitter Feed to TV Spotlight. Here are 3 ways to do so: 1.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar? And scary? Yup! A new role is starting to take shape.

‘More Social’: Part Two of Owning a Seat at the Revenue Table

Modern B2B Marketing

It also involves the ability to look inside what people are doing on major social sites like LinkedIn, Facebook, and Twitter, so you can understand what “brand advocates” are saying and doing. This greater visibility then enables you to establish a “scoring” system for those advocates as possible leads for the sales team. It’s a Content-Driven Business World.

8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Modern B2B Marketing

Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Lead nurturing and lead scoring are key to B2B marketing success. Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). marketo : Implementing lead nurturing & lead scoring? marketo : Lead nurturing & lead scoring = 50% more qualified sales leads & 20% better revenue attainment @jonmiller2.

How to Manage Successful Webinars: A Checklist

Modern B2B Marketing

From tests we’ve conducted at Marketo, we’ve found that 1/3 of registrants like to choose this option. Don’t forget to set up a lead scoring campaign to measure this engagement. At this moment, you have the full attention of the newly-registered lead. Build a lead scoring campaign for the archived webinar. Pre-Webinar Checklist.

B2B 17

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. 2. Whether through a Twitter poll, blog comments or a website poll, there are more vehicles than ever to enlist customer feedback regarding what your organization is doing well and where it could improve. Take lead management to the next level. Recycling leads.

Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing

Modern B2B Marketing

Some marketers believe the answer lies simply in software that automatically replies a generic message anytime they are addressed via Twitter, Facebook, etc. Lead Scoring: Social listening platforms can score potential sales leads based on the social activity of a certain customer. What is a social media marketer to do?

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   (This means use LinkedIn differently than you use Facebook.)     4. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.     2.

All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]

B2Bbloggers

The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. What strategies work for lead nurturing, what doesn’t, and what could be improved upon? fearlesscomp : IMHO Scoring is critical.

Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing

Infer

Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. Many businesses have adopted predictive lead scoring over the past few years, but are now recognizing that opaque scores alone are not enough to drive truly data-driven segmentation or other go-to-market strategies.

All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi

Modern B2B Marketing

leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. For instance, here’s the story, and here’s what that is going to look like on Slideshare, Pinterest, Twitter, my E-newsletter, and in my print publication. What do we need?

Media 12

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in. Big lead-in helps keep users reading. Are you in search of inspiration? Too confusing.

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Modern B2B Marketing

You can also follow Jep on Twitter ( @jepc ). enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. 2. These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email. What can marketers do to improve their lead management most significantly? Enjoy! 1. What is easy to use?

Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Erik Bower, Co-founder, Marketbright (No Twitter). and Web 3.0