| |  Facebook + Interactive + Relevance + Social Network |
| Page 1 of 3 | Previous | Next | SOCIAL MEDIA B2B JUNE 8, 2011 75 of the Best B2B Facebook Marketing Tips Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. link] Solomon , about Facebook Marketing for B2B Companies at the MarketingProfs B2B Forum. Facebook Content. Post original and relevant content. | SOCIAL MEDIA B2B SEPTEMBER 9, 2010 5 Ways for B2B Companies to Engage on Facebook If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. However, Facebook has more than 500 million reasons for B2B companies to create and foster an interactive, informative community for employees, partners, customers, retailers and distributors. | | | | | |
| WEBBIQUITY DECEMBER 13, 2011 10 Ways to Use Social Networks for B2B Marketing Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. Interact (e.g., This is a level deeper than the majority of more superficial social networks. | | PAUL GILLIN OCTOBER 11, 2012 15 Tips for Getting the Most From LinkedIn Groups LinkedIn is the only major social network that doesn’t permit brands to interact as members. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. Facebook is more playful than LinkedIn. Ask Questions. | HUBSPOT MAY 10, 2012 How B2B Marketers Can Succeed on the 6 Big Social Networks It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? Facebook for B2B Marketers. | | | | | | | |
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SAZBEAN | THURSDAY, JUNE 23, 2011  Cross Posting Updates to Different Social Networks Ok Sometimes
The social media tactics and strategies you use for your company will probably (and should) vary from what others are doing. While social media is constantly evolving, there are also different needs from different customers (which is always the case). One topic that is often brought up is whether its ok to cross-post updates from one social network to another (like from Twitter to Facebook and vice versa). Both Facebook and Linkedin allow many more characters, image thumbnails and natural urls which help clarify your message. Automated? Never. Curated? MORE >> -
ENGAGE | WEDNESDAY, APRIL 18, 2012  So, You’re on Facebook. So What?
T here was a time not long ago when the term “ social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. I know a three-year-old Malti-Poo named Lucky with his own Facebook page (I’m not even kidding). If your business or association wants to play in the social sandbox it had better be willing to learn some new tricks. Simply being on Twitter or Facebook or even Pinterest won’t do. What’s more, 75 percent considered social media important to their overall missions. How do they interact? MORE >> -
WEBBIQUITY | THURSDAY, AUGUST 26, 2010 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. MORE >> -
 How to Choose a Social Media Listening Platform for B2B Marketing
In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals? But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Share this on Facebook. But what if you don’t have a listening platform? MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010  Integrate Social Networks with your Corporate Website with ‘Social Sign On’
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. MORE >>
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