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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I It simply can’t be Facebook’s fault….

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But what happens when the efficacy of the ad network declines?

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8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day.

How the Big Social Networks Use Email to Increase Engagement

Hubspot

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. Facebook.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Become an active participant by sharing regular, relevant posts with your groups.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. ” — Social Media Examiner. Buffer Social.

Knowledge management in the age of social media

Biznology

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. Social media trends.

Stepping Up Your Facebook Retargeting with Video

Vidyard

That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 We use PerfectAudience to retarget our leads on Facebook, and we use their retargeting pixels to build our lists.

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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? timbursch Do you think we will see a Social ID, similar to OpenID?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west. Social media is the new PR.

How to Build a Great B2B Community on Facebook

Social Media B2B

The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact.

Facebook Uses Mobile Video to Take Over the World

Synecore

The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Every second, nearly a million minutes of video content will cross the network by 2018. And With it Facebook.

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Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. A good example is Ravelry, a social network for knitters.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.

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How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Hubspot

You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it's likely that you don't want to be bombarded by every single update from every single connection. Relevancy Score.

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Google+ on its Third Birthday

Biznology

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

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5 B2B Social Media Hacks to Increase Click Through Rates

Social Media B2B

The digital, social and mobile revolution has changed the world we live in. Social media is one of the most effective content promotion tools, allowing B2B marketers to drive their prospects’ attention to their website. But in order to do that, social media posts need to be engaging.

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75 of the Best B2B Facebook Marketing Tips

Social Media B2B

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. Facebook Content. Post original and relevant content.

Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing

Contently

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Facebook asked to comment only on background, which defeated the purpose of receiving the brand’s thoughts. The influence of Facebook, you can see cracks in it as Snapchat has started to amplify,” Hernandez offered.

The marketing conference guide for socially awkward people

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. It was a rich lesson in learning how to network when it does not come naturally to me.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently.

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends. Social ad spend is on the rise as well.

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Latest Facebook News: More Power For The User. What Does It Mean For Marketers?

EMagine B2B Blog

Facebook announced a new change to newsfeeds last week giving their users the ability to choose what updates they want to see first. Facebook organic reach has been in a nosedive for over a year, the ability to reach your entire audience with every post is over. Facebook Social Media

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. You need a way to determine how your activity and social channels is translating into business results. Social media is a conversation.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. What’s the best way to build a quality, relevant Twitter following? Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily.

8 Rookie Facebook Mistakes No One Should Still Be Making

Hubspot

Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. Social Media

20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Share this on Facebook.

Successful SNS’s should be modeled on the college campus

Biznology

The future of Social Network Services (SNS) can be discovered on High School and College campuses. Google returned USENET to relevance in a world that considered newsgroups and IRC to be dead or dying. Facebook does this amazingly well.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

The first thing you see when you visit a college or university's Facebook Page is their cover photo. So you might visit a college's Facebook Page that features a beautiful, colorful, high-definition cover photo and say, "Wow, they did a great job with their Facebook Page.".

Efficiency Improves the Social Relevance of Marketing Programs

WindMill Networking

To social media experts who advocate authenticity, it may have negative connotations, conjuring up visions of over-programmed newsfeeds lacking personal interaction. As a result, it’s not surprising that my blog post last month – Need Social Media ROI?

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.” And here is the quote from my young nephew: “Oh Facebook is dead.