KoMarketing Associates

SEPTEMBER 29, 2020

For one thing, it significantly reduces the face-to-face business interactions marketers used to rely on for relationship building. Even Google and Facebook have seen dramatic drops in growth. Facebook didn’t get hit as hard as Google. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

FEBRUARY 18, 2020

Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes. Most marketers are directing their funds toward Facebook (34%), followed by Instagram (14%), YouTube (13%) and Twitter (13%). 18%) now goes toward social media. Email made up 13% of average ad spend in the U.S.,

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

APRIL 14, 2020

This was followed by managing multiple sources of data that don’t always work well (45%) and walled gardens, such as Facebook and Google, making it challenging to analyze results across various media channels (44%). However, these challenges do not mean that marketers underestimate the power and potential of location-based data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

APRIL 9, 2019

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. It can show you how people are interacting with the forms on your landing pages.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that. Expert Interviews and Thought Leadership.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

MAY 2, 2019

percent look at interaction with their brand, while 50.8 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. The majority of respondents (50.9 percent) claimed that they do not have a documented social media strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

FEBRUARY 13, 2019

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. In terms of social channels, Facebook is the most popular among video creators, with 66 percent stating that they run video ads on the platform.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

AUGUST 27, 2019

Interaction With Community. One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers. Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. No live streams shorter than 10 to 15 minutes because there won’t be enough time for the audience to increase and interact. LinkedIn Embedded Video Posts – and why you might not want to use them. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MAY 22, 2018

Users are simply more likely to interact with an ad if it has a high relevance to them. With the use of Google Tag Manager, advertisers can create a group of users that interacted with the form, but never filled it out. It is important to create a list of users who have clicked on a form field, but didn’t submit.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Like Google, Facebook is becoming a major player in mobile app advertising. Facebook Audience Network Beta.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

AUGUST 5, 2015

Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). All of the positive, little ways we interact with others online provide tremendous, long-term value , even if there is not an immediate return. What types of interactions have you been a part of that have helped establish trust online?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

OCTOBER 5, 2017

By offering convenience, Casper was able to remove some of the initial hesitance that some attendees may have felt when it comes to interacting with a brand. A negative experience offline or online can translate to less interaction and sales across the board. Consistent messaging is also crucial to building credibility.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

JANUARY 26, 2016

We are interacting with humans and we can’t forget that. According a study from TrackMaven, use of the word “please” was found to be an effective CTA, nearly doubling the average number of interactions on a post. Then use audience targeting and Facebook ads to get people to see it and sign up.”. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

JANUARY 22, 2019

While it may seem inherently “good” to increase impressions and broaden your audience, the true value of social media marketing comes from actually reaching your target audience and directly interacting with stakeholders that can push the needle and help you make a sale. Who are they interacting with and how often?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

MAY 24, 2012

It is an extremely effective and valuable method for interacting with your customer base. Thanks to the iFrame, we can post pretty much anything we want to on a Facebook page, including, in most cases, a retargeting pixel. Leverage Facebook specific ads and offers to your fans. 2) Retarget Your Fans. 4) Focus on the ROI.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

KoMarketing Associates

NOVEMBER 29, 2018

Facebook, in particular, was a go-to resource for business content among B2B audiences. To engage new prospects, make sure your website includes content that directly addresses the concerns of customers that are likely interacting with your brand for the first time. Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

APRIL 30, 2012

Facebook-specific metrics (likes, interaction ratios). Google+ specific metrics (number of included circles, interactions). Interactivity of blog posts (comments as well as shares in social sites like Twitter, LinkedIn, Google+, Facebook, etc). Frequency of blog posts. Site Owner-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). The stats also show that the growth rate of Google Plus shares was approximately 18.5% Add Ed: https://plus.google.com/102594076950828102069. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. What Platforms Should I Be Using? example from Instagram ).

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Social media posts with images get more interaction because the human eye is trained to notice images first.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. What is each platform used to accomplish?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

DECEMBER 11, 2018

GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. Because they are already using messaging apps to connect with loved ones, connecting with brands through apps like Facebook Messenger or WhatsApp is a natural extension of their online use.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

FEBRUARY 20, 2014

While posting photos of puppies and rainbows on a Facebook page isn’t going to bring the target audience of most companies, showcasing the company culture, employees, and even a few well-crafted light-hearted jokes or photos can show the right face of the business. Individual Human Emotions. About Kelsey Jones.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. What About Google+ Profiles?

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

AUGUST 15, 2013

Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are many ways that B2B marketers can use Twitter to find influencers and start interacting with them to establish valuable relationships.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

AUGUST 18, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. No live streams shorter than 10 to 15 minutes because there won’t be enough time for the audience to increase and interact. LinkedIn Embedded Video Posts – and why you might not want to use them. It’s not Twitter.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 8, 2015

Whether by crafting 3D advertisements or using animated emojis to interact with their fans on Facebook, these personalized campaigns are something that was completely unheard of 10 years ago. This let attendees find and interact with people they have most in common with, spark conversations, and build their communities.

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

KoMarketing Associates

OCTOBER 8, 2019

Sometimes original research or the results of an interactive tool can be enough to boost the value to visitors so high that link building happens (almost) on its own. This very simple landing page got over 9,000 shares on Facebook. If you’ve got a somewhat self-serving landing page, building links may be tough. Guess what?

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120