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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The search keywords that correspond to HubSpot products tend to have pretty good search volume, and content marketing is a pretty big channel for us. Ahrefs vs SEMRush”.

Hubspot 101
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Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In terms of real estate, both these carousels occupy top positions in the SERPs. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO. We believe show segments will help surface podcasts to page one of Google.

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What Can Social Media Do for SEO?

Oktopost

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

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You Can Apply for Jobs on Facebook Now

Hubspot

Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform. Facebook has positioned the Jobs feature as a benefit to both employers and job seekers. The development also comes on the heels of recent predictions that Facebook will lose 5.8%

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Source: HubSpot. Create a group on LinkedIn or Facebook. You could develop a forum, discussion board, or LinkedIn or Facebook group to get people engaged. Use platforms like Facebook, Google My Business, Yelp, Glassdoor, G2, and Angie’s List. Funnels can lose momentum. Ask your top customers for reviews.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream.