KoMarketing Associates

OCTOBER 5, 2022

Nearly 20% says video marketing helps them build awareness and visibility. This was followed by Facebook (62%) and Instagram (51%). Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MAY 6, 2020

Take Advantage of Organic Social Media Features. Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Attendees can then RSVP and be reminded of the event automatically by the platform. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

SEPTEMBER 9, 2021

Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. Despite their consistent use of social media channels, previous research indicates that marketers are continuing to undervalue the data they receive from platforms, such as Instagram and Facebook.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. Stories can be used both organically and as a component of social media advertising. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Messenger Ads and Chatbots.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 15 Audiences You Should Be Targeting with B2B Facebook Ads. What a year 2017 has been.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

JULY 31, 2018

However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. adults are using Facebook on at least a monthly basis.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Third Party Validation. A Professional Social Media Presence.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 15, 2018

Customer service has transitioned to helping customers on platforms that go beyond the phone. Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

APRIL 9, 2019

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

FEBRUARY 13, 2019

Furthermore, 57 percent of millennials find video with a call to action to be helpful; just 45 percent of adults aged 18 and old said the same. In addition, 37 percent are turning to organic video channels, such as social channels, to promote their videos. Marketers Remain Dedicated to Video Content.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

APRIL 23, 2019

It also helps provide a roadmap for the future so you can grow your audience on whatever platforms your organization is active on. It’s important for B2B organizations to stay active and engaged on social media. Not every organization, especially for B2B, should be on all available social media platforms.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. Want to improve the customer experience with content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 27, 2018

Of course, leveraging CRM and website data can help with gathering of all of this information. From there, you can compile social media profiles and handles of your targets to reach both organically and/or through advertising on social. Post 1 update to Facebook. Distribute & Promote Content. Post 1 update to LinkedIn.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Participate in a targeted LinkedIn or Facebook group.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Meeting Observation. Final Thoughts.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MARCH 5, 2019

If we already know we will have multiple stakeholders, then the best thing to do is get organized. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JUNE 30, 2015

While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

APRIL 7, 2015

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. As the saying goes, “ Success comes before work only in the dictionary. ”

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

NOVEMBER 8, 2018

Below are some of the reasons why B2B marketing can actually make your organization more authoritative in its industry. Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Want to have your content shared more on Facebook? Today, pretty much everyone uses social media – not just Millennials.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JULY 10, 2018

Your customers want you to help them and if you do, if you give them the information they need, they are more likely to purchase from you. Tools like BuzzSumo Question Analyzer , Answer the Public , KeywordTool.io , and Keyworddit can be immensely helpful. What is it our customers want? So, what is it that our customers actually want?

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Can’t you just do some advertising and publish some automated organic posts? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

AUGUST 27, 2019

Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall. Chorus , an AI sales tool for VP of Sales executives, does this well by sharing sales content that can help salespeople hone their craft and get better at attracting leads.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Consider how a content marketing campaign will aid in identify components of the buyer problem, and how this new solution helps solve it.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

OCTOBER 12, 2015

Facebook (1.49B) / Facebook Messenger (700M or 40% growth since beginning of the year) – Even with the significant growth in adoption of Facebook Messenger, the combined giant amongst social media platforms actually appears to be losing ground to WhatsApp over the past year. QZone (668M). WeChat (549M). Twitter (316M).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Because of the potential user and search engine exposure, it’s important for organizations to have a complete LinkedIn company page that lives up to its potential.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

KoMarketing Associates

JUNE 27, 2017

In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. The good news is video isn’t exactly a “new” tactic and there are already some B2B organizations doing some great things. Why It Works: Facebook. Helpfulness.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

SEPTEMBER 5, 2017

How will an investment in social media activity impact the marketing program of a B2B organization? Marketing leaders must consider the needs within their organization that require attention and where social media fits best. How will the B2B organization define success with their social media activity? Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. This not only builds their own reputation in your industry, it also helps your company have many more outlets in which they are present.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. For example, if a company owns an app that organizes recipes, advertisers can target their ads to people who have downloaded food delivery apps. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

MAY 14, 2019

But, for some reason, the content just isn’t being found organically. Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121