KoMarketing Associates

MAY 22, 2014

Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter. Think “quality over quantity.”

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. There are dozens of tools in each category. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. URL Shorteners like Goo.gl and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

NOVEMBER 16, 2017

If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic. Now that you have your themes mapped across the year, using a tool like Buzzsumo – research your keyword themes and identify the types of content (lists, videos, how-tos, etc.)

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

OCTOBER 12, 2015

Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Twitter (316M). Google’s Mobile Testing Tool.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 22, 2017

Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Learn more about the B2B buyer to find out what their interests and needs are, specifically with your product and the industry overall. Conversion Optimization. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

DECEMBER 21, 2017

This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. From Matt Diehl : How We Hijacked Google’s SEO Guide Search Rankings.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 30, 2012

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score).

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. companies that want to explore new export market development strategies, innovative tools to be competitive, and the next wave of rapidly growing markets.”. His father owns a PR company here in Boston.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on. Using Google+ to Appear in the Top Results Every Time – Rand Fishkin, Moz.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 30, 2013

Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 94 Percent of Websites Still Suffering from Google’s Penguin Update.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2012

Facebook is more informal. The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). Facebook has a variety of options for targeting audiences, type of destination, update, or promotion.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JUNE 19, 2014

Recent Google+ posts show up in a branded search] . Google+ is now responsible for local data and that data is being pulled into search results. Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. Connections.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

AUGUST 14, 2014

Value to B2B content marketers : Thought-leading publications within the industry are an invaluable tool when starting a content process. What web reporting tools and programs are currently in place on the website? The Importance of Keyword Specificity in SEO Keyword Research. What are some of the leading publications in the industry?

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. More importantly, it contains process checklists, tools, and real-world examples of what to do. Google Alerts (free). Radian6 (enterprise).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

MARCH 3, 2014

The more tools they can provide to enable potential buying audiences, the more value they can command from vendors and advertisers. Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content. And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MAY 15, 2014

Aside from creating Google Alerts for keywords and relevant topics, we also make sure to leverage news aggregator applications such as Feedly (this is our replacement to Google Reader). Bonus tip: When possible, set up Google Authorship. Submitting the Site to Google News. How to Submit Your Site to Google News.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

JUNE 18, 2015

“ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

AUGUST 29, 2013

Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Authorship – Google Authorship aligns perfectly with content marketing efforts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. I believe that this is the very reason why Instagram blows away Twitter on brand engagement. This is what makes searchers want to use Google again.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 14, 2015

Jeremy provided creative ways and tools that marketers can use to dig into their own analytics and everyone else’s analytics with the goal of finding data that actually matters – actionable data. Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 16, 2014

Provide a benefit: One of our previous industry news articles reveals 72% of B2B buyers begin the buying process with a Google search. Google notes the best titles are clear and concise. For example, if you’re referencing an individual, link to their Twitter profile and let them know they were included in your post.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

APRIL 2, 2019

And they can lead to further exposure, since many Quora answers show up in Google searches, or sometimes get picked up by the media. Quora offers a free analytics tool that allows you to track your questions, answers and blog posts by clicks, views, shares and upvotes. Measuring Performance.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click. Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

JUNE 17, 2022

For example, if a Facebook post gets five likes, three comments, and reaches 200 people, the ERR would be 4 percent. . There are tons of social media analytics tools you can use to track this in one place, or you can look in the analytics section of each platform. . You can also create your own Twitter list to stay engaged with users.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Fill in Keyword Data with Webmaster Tools. While we can’t get this data “back” per say, we can fill in some of the blanks using Webmaster Tools (WMT).

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

FEBRUARY 26, 2019

Below are some of our favorite free content creation tools and resources to up your content game. Free Content Research Tools. enter in a keyword or phrase related to your industry or what you want to write about, and answer the public will suggest options based on Bing and Google’s autosuggest feature.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

FEBRUARY 25, 2020

Google Ads Retargeting Capabilities. Google Ads is most likely the first platform to come to mind when considering retargeting. Google allows you to target users based on tags and list uploads: Tag: Interactions on your site. Furthermore, Google changed its requirements for customer matches. Worry no more! Phone numbers.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166