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Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

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4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. Many sales reps struggle with it, as if stumbling in the dark.

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7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. On Facebook, you can add ‘fan of the week’ app to your fan page. Acknowledging too many fans at once takes away the charm of making that one person feel special. Let me elaborate this a bit. Have you ever pondered why?

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

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Software Has Stopped Eating the World

Customer Experience Matrix

Whatever their complaints before the pandemic, almost everyone who formerly traveled for business or attended business events is now eager to return to seeing people and places in person. Almost overnight, fulfillment has gone from a boring cost center to a realm of intensive competition, innovation, and even a bit of heroism.

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Facebook, LinkedIn, or Google Ads: Which One Is Best For You?

Huptech Web

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?