Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Add Your Other Social Networks.

Facebook 91

Facebook Work Management Ad Frequency Marketing Management 91

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Navigate the Channel

OCTOBER 20, 2023

However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content. Keyword Frequency Matters But Not as Much as Most Think Plenty of people are unaware that littering web content with important keywords and key phrases can backfire. Aim for a keyword frequency between 1.5

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Breakdown of People Frequency of all Brands in the Study. Our Hypothesis.

Facebook 164

Facebook Research Work Management Case Studies 164

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with.

Facebook 80

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 80

Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business. Keep the “Social” in Social Media.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Convince & Convert

APRIL 5, 2011

But now that Twitter is clamping down on API access and trying to have their cake and eat it too, the next frontier for API-driven frosting is on Facebook. Among the best of this new-ish breed of Facebook features is HyperAlerts. Using HyperAlerts is as simple as the plot of Hop : The HyperAlerts Facebook Page Updates Dashboard.

Facebook 167

Facebook API RSS Social Media 167

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Outbound Engine

APRIL 1, 2019

Figuring out how to write good Facebook posts for your small business page can be stressful. Bonus Content: Grab a copy of our Social Media Field Guide. You can apply this to Facebook. So for every 10 Facebook posts, 8 should be not about you and 2 can be about your business. Get Yours Now. Think about DVRs.

Small Business Marketing 64

Small Business Marketing Facebook Tips Business 64

Hubspot

AUGUST 9, 2018

Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts. In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages, causing the reach of the latter to drop for many businesses. Source: Buffer.

Facebook 74

Facebook Analysis Social Media Lead Scoring 74

Convince & Convert

OCTOBER 27, 2010

The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. Personally, I prefer the apps from North Social.

Facebook 160

Facebook Marketing Analytics Tools Paid Search Agency Ad Frequency 160

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. What matters is focusing on your team’s social media strategy , narrowing in on what works best for your organization. But, understanding how your competitors are navigating social media also plays a factor.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Convince & Convert

MAY 6, 2011

Last week, Facebook celebrated the one year anniversary of the “like&# button, the popular successor to the “fan&# button, and the tip of the spear of its Open Graph gambit that it hopes will allow it to become the plumbing of the Web. But in the eyes of Facebook, my preference is the same. I like the band Fleet Foxes.

Facebook 151

Facebook Advertising Mediums Relevance Promotion 151

Marketing Insider Group

JULY 14, 2020

The year 2020 has seen a culmination of disruptive forces — COVID-19, a recession, and social tensions. 2006: Facebook debuts. It’s still the most popular social media platform. Digital, social, and mobile technology would seem immature in most situations. Tip 2: Frequency Drives Results. Does it even matter?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Martech

AUGUST 28, 2023

From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Commenting on the new Branded Content search feature, Meta said: “Ads are just one way for businesses to promote a product or service on Facebook and Instagram. Why we care.

Campaigns 75

Campaigns Tools Brand Identity Branding 75

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands.

Tools 232

Tools Social Media Social Networks Work Management 232

ConvertKit

AUGUST 4, 2021

Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. Emails take your audience from noisy social media feeds to individually curated inboxes. Your newsletters main topics, focus, and frequency. The frequency and general topics.

Examples 145

Examples Newsletter Template Landing Pages 145

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. Don’t Just Call In Your Social Media. 1X-a-Day, 2X-a-Month of Facebook.

Social Media 137

Social Media Social Marketing Media Twitter 137

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party. Depending on the avenue, the type, frequency, and style of content will change to match it. Content is King.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision.

Social Media 62

Social Media Media Demographics Conversion Rate 62

Contently

AUGUST 17, 2016

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages.

Facebook 60

Facebook Brand Identity Branding Segmentation 60

BuzzSumo

FEBRUARY 24, 2021

We believe that Twitter shares, like other social shares, are important. That said we still believe there is value in having Twitter share counts as they are one indicator of social proof and value. This is a view shared by Facebook. You can download and install the extension here. Are Twitter Shares Important?

Ad Frequency 101

Ad Frequency API Twitter Domain 101

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Note each social channel where you have a profile.

Social Media 144

Social Media Business Media Profiling 144

Sprout Social

NOVEMBER 9, 2021

Focus on revving up your upload frequency. million subscribers) thanks to their near-daily upload frequency. Upping your upload frequency makes that incentive even stronger. Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement.

Youtube 139

Youtube Tips Tools Social Media 139

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Average video time watched.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools? brand safety rate and a 99.9%

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Scoop.it

DECEMBER 8, 2022

So what should be the right frequency of communication? That’s because your users are different and you have to choose the right frequency to connect with your audience based on data. You can also rely on studies (like the ones below) and experiment with your email frequency. Ignoring customer inquires on social media.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 The post Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

ClickZ

JUNE 1, 2020

We see that, for example, Facebook’s AI looks closely at frequency and a proprietary metric they call “relevance”. Frequency, as a distinct campaign metric, works differently on different types of ad platforms. The higher the frequency, the more likely users are to give Facebook feedback that the ad isn’t relevant to them.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Buffer is a well-known content automation tool that simplifies social media management.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Digilant

MAY 9, 2023

While scrolling through Instagram or TikTok, today’s consumers expect to be able to click on a product they like and easily make a purchase, all without leaving the social platform. Social commerce trends are transforming the way people shop and, as such, create a golden opportunity for advertisers.

Social Media 52

Social Media Social Marketing Media Ad Frequency 52

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. To unleash the value of your content, it has to be integrated into any/all outbound channels you’ve got, such as your website, social media posts, email campaigns, and more!

ROI 91

ROI Effectiveness Planning Content Marketing 91