Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? no false accounts). Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 85% of the US internet audience watches videos online. comScore ). Sysomos ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Kapost

JUNE 24, 2016

Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. When it comes to promoting a product or service, video stands out in an online marketing space that’s cluttered with words. Forrester estimates that a 60-second video has the same value as 1.8 Don’t stop.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). online average of $79,000. online population access the Internet from a mobile device.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Thanks for sharing the very useful information with the rest of us.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Hubspot

DECEMBER 12, 2013

Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do. or higher).

Paid Content 28

Paid Content Paid Search Agency Allocation Adwords 28

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 26% of adults are almost always online. That percentage is part of the 77% of US adults who are online daily. They tend to go online between once and numerous times a day. ( Social Media Marketing Stats.

Stats 266

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 266

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? applications like Facebook, Twitter, Skype, etc.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. Mike drives a cab for Banff Taxi Taxi, and to stand out from the rest of the drivers, he produces an online and offline guide to the local hotspots. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

NOVEMBER 16, 2012

Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Mapping out the basics of the buyer journey can be one of the most difficult elements of strategic marketing. Dedication to Content Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Vidyard

FEBRUARY 18, 2021

People expect online self-service experiences to discover, learn, and connect. Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. On content marketing: 1. Forrester, 2017). Statista.com, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

FEBRUARY 18, 2021

People expect online self-service experiences to discover, learn, and connect. Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. How to Take Advantage of Video Trend #2 1.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

B2B Digital Marketer

OCTOBER 19, 2020

So two, two things I’d say there is a great book doesn’t need to be in depth, textbook level 300 pages of highly, um, kinda technical information, right? You know, getting mentioned in the wall street journal, getting mentioned by, um, you know, IDC or Forrester or Gartner, et cetera. So I hope that answers the question.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52