markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. AI social media strategy workbook Artificial intelligence (AI) capabilities extend far beyond text or image generation.

Social Media 52

Social Media Template Work Management Marketing Management 52

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. But social is hot on TV advertising’s heels—especially among younger generations.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. This led us to create a parent referral program to generate leads. The CMI also found that only 46 percent of marketers segment their demand generation efforts using personas.

Research 105

Research Content Marketing Paid Search Agency Content 105

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Generally, B2B sales take longer and require more context so it’s unlikely for a customer to make a purchase while mindlessly scrolling through pictures on an app. And everyone is on Facebook.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. In addition to Analytics, other digital marketing platforms such as Google Ads, Facebook and LinkedIn have data available that provides valuable insights into user behaviour online.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

SmartBug Media

NOVEMBER 30, 2018

Similarly, making content specifically for Facebook won’t quite cut it when your conversations are happening on Instagram. Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Hubspot

JANUARY 16, 2020

Netflix's comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers. Engage with audiences by conducting focus groups. And I think it's hilarious. Another benefit?

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. Other brands are working harder to tap their pages’ potential, inviting fans to post on the page, using brand-generated posts to ask them questions, and offering promotions that capitalize on the fan base’s affinity. How much is that Facebook Fan worth anyway? But only 0.2

Brand Identity 100

Brand Identity Branding Analysis CMO 100

SmartBrief - Marketing

JULY 31, 2023

Additionally, brands will generate relevant and inspirational content. We are seeing beauty brands achieving success by producing community generated makeup contests that attract participants. Some Western brands started much earlier by adopting Reddit, WhatsApp, and even Facebook Messenger to communicate with customers.

Communities 52

Communities Brand Identity Branding Work Management 52

Convince & Convert

FEBRUARY 11, 2015

However, fewer know that this “ appealing to the masses ” approach can also be used to gather insight, generate feedback, and brainstorm solutions to business problems. It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement.

Landing Pages 155

Landing Pages Best Practices Design Lead Capture 155

Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. In just one of these campaigns, the company was able to generate nearly 130,000 clicks and more than 700,000 shares on social media.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” But it’s also affecting other areas.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. What we like : It’s more than just a survey generator, it’s a whole slew of data gathering and analysis tools. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. Gathering and analyzing data. A/B Testing. 3: FocusGroupIt.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Vision6

NOVEMBER 12, 2020

There are many channels out there to consider, but here’s a couple to get started: Facebook messenger WhatsApp Slack Onsite chat and bots. One-on-ones with customers Focus groups. Lead Generation Campaigns that Convert. KAT’S KEY TAKEAWAY: CRM + CHAT = PERSONALISED, HELPFUL, AUTHENTIC CONVERSATIONS AT SCALE.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. Setting up a Page is simple.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Navigate the Channel

MARCH 13, 2023

HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). Customer satisfaction feedback is exactly what it sounds like. What is Net Promoter Score (NPS)?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Marketing Insider Group

AUGUST 19, 2020

Lead generation. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. However, a shocking 80% of B2B marketers are not very satisfied with their generation efforts. All marketers know that content plays an important role of lead generation, particularly in the B2B realm.

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. Interviews or focus group. Ready to build your email list?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. Interviews or focus group. Ready to build your email list?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. But rather than passively researching, we should be actively generating and testing hypotheses about our personas that we can validate with real data.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. Generate Leads.

Social Media 111

Social Media Paid Content Media Business 111

ClearVoice

MARCH 19, 2021

Shared an old Dos Equis “Most Interesting Man in the World” clip on Facebook? Thanks to digital and social media, though, there are better ways to measure how well a campaign has done: engagements, increase in followers of a brand page, the Facebook-tracked analytics , like link clicks and brand recall rate.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Newsletters are an insanely effective lead-generating tool. In a report published by McKinsey, we learn that email is 40 times more effective at acquiring customers than through Facebook and Twitter combined.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Webbiquity

JUNE 20, 2011

It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seeing business results from social media make adjustments to their efforts. Facebook can be a wonderful platform for sharing information, but also a playground for narcissists.

Social Media 100

Social Media Peer-to-peer Media PR 100

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Hubspot

MARCH 10, 2021

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. These user-generated responses can help you identify common themes, misconceptions, or confusion around content marketing.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. Lead-generation metrics. I believe the first two apply to Internal Communication, and employee engagement (at minimum) would replace lead-generation and sales. Continue the conversation on our Facebook or Google+ pages. Advocacy and sharing metrics.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. ———– Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

PR 100

PR Social Media Social Marketing Planning 100

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? Do an audit via a non-intrusive survey or focus group. You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human?

Social Media 63

Social Media Brand Identity Branding Media 63

ClearVoice

MAY 15, 2020

Over 8 billion views register on Facebook every day on average – Market.us. Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Be it Facebook, Instagram, YouTube or LinkedIn. Are you better off producing short, animated “How-to” videos?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

LEADership

APRIL 29, 2014

ACE Your Social Strategy for Effective B2B Lead Generation. The same is true in the world of business, particularly when it comes to B2B lead generation. These comments and interactions are the much-desired gold also known as User Generated Content (UGC). Your Blog: Make it uniquely interesting and distinctive.

Social Media 40

Social Media Advertising Channels B2B Thought Leadership Media 40

EveryoneSocial

FEBRUARY 10, 2020

Particularly sales and generating revenue. Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. Employees all have social connections via LinkedIn, Facebook, Twitter, or wherever they may be active. The Importance of Marketing Communications.

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69