Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages.

Social Media 136

Social Media Brand Identity Branding Media 136

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). More specifically it helps you: Track progress. Identify new opportunities. Use Templates and SOPs.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube.

Social Media 79

Social Media Media Tips Ideal Customer Profiles 79

Sprout Social

MARCH 8, 2021

Using tools like Google Trends and social listening , you can keep an eye on trends in real-time and dig deeper into the online conversations that are gaining traction. The article received an additional boost after it was threaded in a viral Tweet explaining the GameStop phenomenon, and it’s continued to gain traction since then.

Content 130

Content Trends Social Media Eye-Tracking 130

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. That’s because a lot of readers today still check out updates from their favorite blogs through RSS readers, which provides a convenient method for them to track topics under one roof.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Publishers around the world seemed to think the content was surprising, too.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Publishers around the world seemed to think the content was surprising, too.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. Next, Emil added eye-catching images and helpful videos to make his content more visually appealing. So, once an article went live on the site, they would share it via Facebook, Twitter and Google Plus. It was a mini viral effect.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Sprout Social

JANUARY 9, 2017

Jump to Twitter. However, with the ever-changing Facebook algorithm, it’s difficult to get your organic posts in front of all your viewers’ eyes. Instead, track your total reach, likes, comments and engagements with Sprout Social’s Facebook management tools. Best Time to Post on Twitter. Jump to Instagram. With roughly 1.18

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Contently

MAY 2, 2018

With those specific objectives, it behooves me to keep track of the following metrics: Reach. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Sprout Social

JULY 30, 2019

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Is it even important for your business?

Social Media 108

Social Media Media Budget Programs Response Rate 108

Optinmonster

AUGUST 17, 2021

OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. These track the actual number of people who opted into your CTA. Viral Giveaway Campaigns: Use pre-built giveaway templates to create a viral campaign. How does it work?

Lead Ranking 86

Lead Ranking Lead Scoring Generation Webinar Metrics 86

Scoop.it

AUGUST 3, 2021

As we can see, some companies like Specsavers have made curated content a central theme to their social media strategy – with the company’s Twitter account continually inviting audience participation through hashtags and informal conversation starters. Image: SocialPilot ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Sprout Social

JANUARY 12, 2022

If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. Keeping track of your conversation history so you can build better relationships with customers. Instead, you encourage it.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Metadata

JULY 21, 2022

Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Parse.ly

JUNE 11, 2020

Companies typically use paid media to boost their promotion efforts to ensure as many eyes as possible see their content. A lot of companies trying to compete with established brands in their industry will use paid media as a way to fast-track brand awareness and engagement. How to track paid media. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Stevens & Tate

MARCH 22, 2021

Use a visual design that eliminates eye strain. A more minimalist approach will help make your website easy on the eyes. However, those aren’t the only visual elements that affect your visitors’ eyes. Monitor your social mentions – Using HubSpot, you can track engagements with your brand automatically.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Sprout Social

OCTOBER 19, 2016

With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Understanding your target audience on Instagram will help you create more relatable content that’s more likely to go viral. Keep an eye on trends.

Viral Marketing 87

Viral Marketing Ideal Customer Profiles Brand Identity Branding 87

Valasys

SEPTEMBER 21, 2021

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Limiting yourself to images only on Instagram, or written content only on Twitter will hinder your marketing efforts.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

SEPTEMBER 26, 2019

For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Image Source: Twitter. The hashtags in WWF’s Twitter bio really show how the nonprofit uses Twitter to expand engagement and reach. Track your engagement. Mattress brand Casper can.

Tips 74

Tips Business Customer Satisfaction Work Management 74

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Outgrow

JANUARY 11, 2021

We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! 4) Track how your list grows. 9 Twitter Lead Generation Card. Twitter cards are magical! You can get your Twitter audience to sign up for your email list without them leaving Twitter. E-commerce Recommendation Quiz.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. whiteboardfriday on Twitter. Twitter Moments is also a great alternative to showcase featured content. Twitter is quite an unpredictable platform. Example: Oreo is known for its witty Twitter presence.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

ConvertKit

FEBRUARY 16, 2021

The resource she already had was an audience of 9,000 developers who followed her on Twitter. Monica also knew there was another challenge developers face when it comes to blogging: they think they needed a massive Twitter following to see success. Image via Monica Lent on Twitter. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

APRIL 1, 2018

My eyes are still wet while writing this blurb. The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

SnapApp

NOVEMBER 18, 2011

Tracking Your Social Media Campaign. Anytime you distribute content across your network of social media sites, track it's progress. Twitter: Follows, Sentiment, Reach. Twitter doesn't have an internal analytics system, just yet. Twitter Analytics should be available to everyone soon). check out your competitors!).

Social Media 48

Social Media Analysis Media Eye-Tracking 48

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter. When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. Image source: Twitter.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Design a viral campaign.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

SocialPilot

JANUARY 21, 2024

Over time, social media networks have become an important part of our daily lives, and Twitter is one platform that attracts many active users from across the world. To make this happen, it is essential to focus on amplifying Twitter engagement. This is where you need to pay attention to increasing engagement on Twitter.

Twitter 101

Twitter Marketing & Strategy User-Generated Content Paid Search Agency 101

Sprout Social

SEPTEMBER 24, 2018

News posts are tricky, as they’ll require you to keep a close eye on your sector and make sure you have your facts straight before you post. Remember to cross-promote your content across your other social channels too, like Facebook and Twitter, to draw as much attention back to your page as possible. View this post on Instagram.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Single Grain

OCTOBER 19, 2023

What is the truth about Twitter video views? In this post, we’ll take a magnifying glass to Twitter (yes, we know it’s X now; old habits die hard) video views and see how they compare to views on other platforms like YouTube. X (the artist formerly known as Twitter), however, plays by different rules.

Twitter 52

Twitter Video Marketing Youtube Viral Marketing 52

Optinmonster

MAY 4, 2021

The more eyes you can get in front of your Mother’s Day social media effort, the more successful your promotion will be. With this tool, WordPress users can create viral contests in just a few minutes. Visitor Analytics: Highlight how popular sections of your site are with real-time visitor count tracking. And much more.

Promotion 99

Promotion Budget Programs Tools Landing Pages 99

Hubspot

NOVEMBER 13, 2017

In Melbourne, Australia, Metro Trains wanted to get across a simple message: No horsing around near train tracks. It became a viral success practically overnight: That video has over 51 million views as of this writing. I'll give you a minute to dry your eyes after that one. 7) Metro Trains: Dumb Ways to Die.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Ambal's Amusings

AUGUST 27, 2010

Blog Marketing Interactions Twitter Ardath421. When you design different tracks of content, you must think about how they will work in parallel to help the various stakeholders within companies solve the problems that impede the achievement of its overall strategic objectives. Blog Webbiquity Twitter TomPick. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Optinmonster

AUGUST 14, 2023

Here are some effective strategies to increase your conversion rate: Prominent Call-to-Action Buttons : Ensure your site has clear and eye-catching call-to-action buttons to encourage quick and easy purchases. With email marketing apps, you can track visitors’ behavior on your site.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52