Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Martech

AUGUST 23, 2021

B2B DecisionLabs recently partnered with video hosting and creation platform Vidyard to conduct a study on how people’s brains react to video-based sales email versus text-based email, specifically in a business email setting. Vidyard’s GUI features tools to help users edit and host video.

Video Marketing 132

Video Marketing Eye-Tracking Case Studies Sample 132

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 108

Social Media Advertisements Advertising Tools 108

Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 94

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 94

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks.

Facebook 93

Facebook Digital Asset Management Tools Branding 93

Vidyard

AUGUST 4, 2021

Use more video. business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. When shown a video message, respondents tended to enter a happy, pleased, or alert state and feel less fatigue.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Advertising Benchmark 128

Advertising Benchmark Facebook Video Marketing Cost Per Click 128

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Filming & editing videos. Writing TikTok captions.

Video Marketing 127

Video Marketing Tips Viral Marketing Custom Publishing 127

Zoominfo

JULY 18, 2022

In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Here’s a list of our favorite social selling tools for you to consider to assemble an ideal technology stack to improve and streamline your social selling efforts. Top 10 Social Selling Tools 1.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking.

Analysis 89

Analysis Marketing AI Examples SWOT 89

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. Tools like Google’s PageSpeed Insights are your best friends here.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. It’s all on video. Easy to digest Easy to understand Easy to share A powerful tool for building trust and engaging new clients. Video isn’t the cheapest form of marketing content. 6 Powerful Goals You Can Achieve With Video Stories.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Webbiquity

OCTOBER 17, 2023

An eye-opening 91.6% ” Videos (13.2%) are the third-most common type of content created. A plurality of marketers (22.9%) still prefer to post directly on social media sites, but social media management tools are growing in popularity. Among those, almost half plan to add staff. Budgets are growing. Quantity still matters.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. We’ll cover: How to post a YouTube video. How to Upload a YouTube video on desktop. How to post a YouTube video.

Youtube 106

Youtube Video Marketing Mobile Marketing Social Media 106

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Save time with our powerful TikTok management tool.

Social Media 93

Social Media Template Video Marketing Media 93

Valasys

JULY 24, 2023

Despite this, one trend that consistently stands out as an effective way to reach customers and spread your brand message has remained at the forefront of marketing strategies – video. Video marketing provides businesses with a powerful, engaging tool to promote their products or services and increase overall success.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. Hashtags are also excellent targeting and analytics tools. It helps people interested in your topics or themes easily find your videos. Watch for videos that get the most engagement or views. What hashtags are they using?

Brand Identity 86

Brand Identity Branding Eye-Tracking Viral Marketing 86

ClickZ

NOVEMBER 22, 2019

The seven chatbot platforms and tools mentioned: Reply.ai. chat tool helps ensure your customers get instant and personalized service. to cater to post-sales queries, help customers track their orders, and more. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Product USP. Integrations.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO. video marketing trends. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Vidyard

OCTOBER 8, 2020

—there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Not make them close their eyes, cover their ears, and click madly away. Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. A social media marketing tool will allow you to access all your social media accounts in one place. Below is a quick overview of the 6 tools we have chosen, before an in-depth exploration. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

QuanticMind

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy.

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales? Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

DAGMAR Marketing

JUNE 22, 2023

If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help you scale your business with just the click of a few buttons. Murf Looking for a voice that’s gentle, kind, yet professional enough to add to your company’s new promotional video?

Marketing AI 52

Marketing AI Tools Business Paid Search Agency 52

Content Marketing Institute

MAY 23, 2018

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. MotoRead – when you can’t or don’t want to read with your eyes. HANDPICKED RELATED CONTENT: 16 Apps and Tools to Keep You Productive and Sane. Bit.ly – when you want to track your URLs.

Marketing AI 102

Marketing AI Tools Planning Advertising Agencies 102

Valasys

MARCH 27, 2023

But what exactly are sales enablement or sales enablement tools? Definition and importance of Sales enablement Giving sales teams the tools and knowledge, they require to interact with prospects more deeply is a process known as sales enablement. It should cover everything in between and begin with strategy and end with tracking.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales? Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

SmartBrief - Marketing

MAY 1, 2024

Moving pictures, faking conversations Celebrity video deepfakes have taken the media spotlight, of course. Tom Hanks had to speak out about the topic last October, when a fake dental plan used AI to create a video double of him. Voice, text and images AI scams don’t have to involve video.

Phishing 73

Phishing Paid Search Agency Eye-Tracking Advertising Agencies 73

Vidyard

JULY 27, 2022

And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals. In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1

Template 73

Template Video Marketing Work Management FAQ 73

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111