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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Here are some key features and aspects of Buffer: Social media scheduling. Buffer is like having a personal assistant for your social media needs. Here are some of our favorite features and aspects of Semrush: Keyword research. Semrush also offers tools to schedule, track, and analyze social media posts. Site audit.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX).

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. If you were selling in person, you wouldn’t walk up to someone and start pitching your product before introducing yourself, would you?

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. In theory, these new images and content are designed to power personalized outreach across the full customer journey.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Every business should have a profile on the main platforms to ensure their bases are covered. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Keep an Eye on Trends. Every platform has tools to help marketers.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics they’ re using to drive engagement.