article thumbnail

Featured Profile: Dana Look-Arimoto

Biznology

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature executive coach and Consultants Collective member consultant, Dana Look-Arimoto.

article thumbnail

Consultants Collective Profile: Rod Thorn

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn. My imagination.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Profiles in Personalization: CabinetM’s Sheryl Schultz

Salesforce Marketing Cloud

We’re thrilled to bring you the next feature in our “Profiles in Personalization” series. Read on for fresh insights and personalization examples from Sheryl Schultz.

article thumbnail

Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. So much so that I developed radical new (but very fun!)

article thumbnail

How to develop a winning B2B ideal customer profile

Martech

This is where an ideal customer profile (ICP) comes in. You will hardly get any results if you target the wrong person within the right company. While it can sometimes be beneficial, personalized offerings are usually more effective. Winning your clients’ loyalty brings you much more revenue. Low-level titles.

article thumbnail

How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

article thumbnail

How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Suggest/generate content personalization for emails and website experiences. Personalize messaging.