Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Cost per Acquisition 115

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 115

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Why referral marketing is so important Referral marketing is an effective way to attract new customers and increase sales.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. If they’re giving this information, there has to be a high return on the exchange. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Marketing Insider Group

SEPTEMBER 7, 2020

Today’s consumers know the game that marketers play. Here’s a good one: Most marketers live by the myth that landing pages with above-the-fold CTAs. All marketing professionals understand that they need to see each unique visitor as a potential new lead. Online content is crucial to any marketing strategy.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Navigate the Channel

DECEMBER 12, 2023

The marketing landscape is in a state of constant flux, and marketers must stay on their toes to remain competitive. With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective. It’s the foundation upon which brand trust and loyalty are built.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

NOVEMBER 3, 2022

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. Dig deeper: Why we care about email marketing. But the exchange shouldn’t end there. First-party vs. third-party data.

Tactics 117

Tactics Marketing Automation Services Paid Search Agency Work Management 117

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

Allocation 115

Allocation Resources Work Management Marketing Management 115

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Expanded insights and data management capabilities with limit increases. How has it been for you?

Enterprise Management 111

Enterprise Management Sales Qualified Leads API Hubspot 111

Heinz Marketing

SEPTEMBER 5, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele. Their needs, preferences, and aspirations diverge.

Practices 116

Practices Planning Best Practices Paid Search Agency 116

B2B Marketing Exchange

NOVEMBER 30, 2023

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear. appeared first on B2B Marketing Exchange.

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Incentivize exchanges.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

B2B Marketing Exchange

JANUARY 18, 2024

B2B marketing professionals are grappling with a complex landscape, facing unique challenges and dynamic market shifts. In this environment, practitioners must confront a central question: How can we excel and achieve marketing success in an environment defined by complexity and competition?

Case Study 52

Case Study Case Studies Loyalty B2B Marketing 52

Navigate the Channel

NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

OCTOBER 19, 2021

This isn’t news for brand marketers, but I need a fitting intro. Throw in Apple’s recent changes to its Identifier for Advertisers (IDFA) and privacy legislation sweeping the globe, the way in which marketers connect with consumers is undergoing radical and irretrievable change. You need to offer a value exchange.

Privacy 109

Privacy Planning Ad Exchange Opt-in 109

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. Here are ten efficient ways to leverage inbound marketing for your business’s advantage.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). It’s also not a secret that B2B marketing has changed dramatically in the last few years in response to rapidly evolving business buyer behavior.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. There are plenty of questions that marketers need to answer before fully taking advantage of the technology.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 100

B2B Case Study Case Studies Content 100

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. If they’re giving this information, there has to be a high return on the exchange. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62