Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. For example, Popcorners stoked nostalgia with its “Breaking Bad” spoof, and going early with the popular characters created serious social momentum that boosted the ad’s impact during the game.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

SpotMe Blog

JULY 25, 2021

Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. . Hybrid Event Examples That Knock It Out of the Park. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. Why we care. According to the company, 1.5

Paid Search Agency 107

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 107

Zoominfo

JUNE 19, 2018

Here are a few examples of how marketers can provide exclusive event coverage through B2B live video: Stream a keynote speech : Say your company’s CEO is speaking at an industry event, or you’re hosting an event with a number of great speakers. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The big game, airing on CBS for linear TV watchers, will also be available via streaming on Paramount+ and packages that include it on Fubo, Hulu, DirecTV Stream, YouTube Live and SlingTV.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 110

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Sprout Social

JANUARY 4, 2022

If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. YouTube video statistics. As the second-largest search engine (behind Google), YouTube is more than just a platform where you can watch dog videos after work. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Martech

MAY 27, 2022

For example, TikTok’s popularity has grown exponentially; it had 1.2 For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares. billion monthly active users in Q4, 2021, up from 381 million in 2019.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. . ” To say Vevo has a presence on YouTube is an understatement. Why we care.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. The post What Game of Thrones & Broadcast TV can Teach you About Video Marketing appeared first on Vidyard. Have one in mind?

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Land Rover. Furthermore, the live videos also included Q&A segments.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. For example, many companies have sponsored or hosted the live Q&As I noted above. This was a monthly record for YouTube.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Here’s a hypothetical example; imagine supplying creative with the following target profiles and asking them to write a triggered email that will launch when items are abandoned in an online shopping cart. Leave behind: Broadcasting Your Contributions to Causes. Here’s a great example. is what will uplevel your 2020 strategy. .

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. These include: Facebook Live Broadcast virtual events, Q&A sessions, or performances directly to your page, group, or profile in real time. Viewers can comment on and share the broadcast while it’s ongoing.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Engagement is a key part of your broadcast. The challenge then becomes making sure it gets found by your target audience.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Content Standard

MARCH 14, 2019

“We run live broadcasts on Facebook and Instagram with a slightly different objective than we do Shopcast,” said Cala. ” The brand has found that, while there are interactions and engagements during a social live broadcast, there’s also a wave of engagement as people catch up with the video.

Tactics 108

Tactics Brand Identity Branding Planning 108

Content Marketing Institute

MARCH 5, 2018

Facebook Live lets you co-broadcast with others, much like recording a Google Hangout. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. Like Facebook, you can co-broadcast your Instagram livestream – which means a bigger audience for both parties. YouTube Live.

Broadcasting 107

Broadcasting Youtube Advertising Agencies Click Rate 107

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. This is a nice added bonus for companies who already create video content for YouTube or Facebook. Now, let’s look at some real-world examples of Instagram video in action. No surprises here!

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

KoMarketing Associates

AUGUST 26, 2020

For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Product videos. For starters, LinkedIn’s algorithm strongly prefers native video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Envy

NOVEMBER 18, 2019

BrightTalk enables you to create lead scoring sheets and workflows based on each lead’s attendance, participation, and interaction with your webinar (for example, whether they watched live or on demand, whether they completed the webinar, and more). BrightTalk is Like YouTube for IT Professionals. A Range of Price Points.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

BenchmarkONE

NOVEMBER 9, 2022

The transcription will come in handy when sharing your webinar video on sites like YouTube and Wistia. Remember, while YouTube automatically generates a transcript for every video, they include a few misspelled words here and there — so it’s still best to create one yourself. Write a Blog or Series Post-Webinar.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Of course, many videos need editing before being broadcast. Why Instagram? Hashtagsforlikes.

Tools 230

Tools Social Media Social Networks Work Management 230

QuanticMind

MAY 25, 2023

If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube. For example, you can use an audience segment of people who have done X, Y and Z, or who fall into a certain demographic, and reach them specifically where they’re viewing their content.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Hubspot

AUGUST 3, 2017

This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. Carney also spoke to the fact that, when it comes to broadcasting live video with convenience, Facebook emerges as a leader once again. What else can we debate?”. I opened up the discussion on Slack. …

Video Marketing 75

Video Marketing Broadcasting Planning Youtube 75

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. We’ve outlined two examples of these improvements below. Premium content is now in the eye of the beholder: the consumer.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. An example would be these search results for ‘how to increase productivity’.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Tomorrow People

OCTOBER 24, 2017

There are many examples of. Taco Bell: Becoming a Broadcaster. Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Martech

SEPTEMBER 7, 2022

One of the first examples of the promise of Microsoft Mesh, The Nth Floor , integrates with Microsoft Teams to allow Accenture employees to seamlessly create avatars, visit virtual 3D locations and collaborate in a virtual environment. However, I did find an employee video of the experience shared on YouTube.

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

Onalytica B2B

MARCH 12, 2018

A great example of this is Nike’s collaboration with Casey Neistat. Casey Neistat is a well-known creative filmmaker on YouTube. A great example of this is Microsoft’s developer relations program, where internal Microsoft technical evangelists are building relationships with influential developers in the industry.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Oktopost

APRIL 21, 2020

Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand. For example, let’s look at live events, field events and ABM/target account marketing strategies. Empathy has been key to staying connected.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

OCTOBER 5, 2022

Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Here are some unique, hair-raising Halloween hashtag campaign examples that will leave you entranced. The TV special broadcasts family-friendly Halloween movies every night in October. Popular Halloween hashtags for the 2022 spooky season.

Social Media 115

Social Media Tagging Broadcasting Communities 115