Marketing Insider Group

OCTOBER 20, 2020

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

Webinar Metrics 342

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 342

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. See an example of the dashboard in Adobe Docs. Why we care. compatibility.

Webinar Metrics 105

Webinar Metrics Demand Marketo API 105

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

Landing Pages 90

Landing Pages Examples Click Rate Class 90

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. Ask “Would you like a text message reminder before the webinar?”

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Liveintent

MAY 25, 2021

Kim Kardashian’s assistant has a lot in common with your landing page designer. “I always like to say you want to treat your potential customer as Kim Kardashian walking the red carpet, and you’re her assistant,” said Sharma Brands CEO Nik Sharma in a Real Time Banter webinar.

Landing Pages 96

Landing Pages Top of Funnel Acquisitions Sample 96

Zoominfo

JULY 17, 2018

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Started pairing landing pages with video ads, which have a cost-per-conversion that’s just 1/4 what they were paying with search ads. At the time, we were really focused on inbound.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Adobe Experience Cloud Blog

APRIL 6, 2017

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.

Landing Pages 122

Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Try the ideas to make sure that your landing pages attract and convert qualified leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

SendX

JUNE 16, 2020

Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately. If it is a high-ticket sale, you might want to invest in a good webinar or conference. For example, have a long sequence for someone who signed up after downloading a free report.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

KoMarketing Associates

JULY 2, 2020

These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. This video ad is a great example of the power of customer stories. This is a great example of a somewhat plain-looking ad that has generated an enormous amount of engagement. Yes – and it works.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech

NOVEMBER 11, 2021

It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Here are some helpful ways marketing ops can prove the value of their webinars to sales teams and their organizations as a whole. This is where webinar engagement tactics shine. “It

Webinar Metrics 116

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 116

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. Sending over a webinar? Request a demo.”).

Landing Pages 59

Landing Pages Cost High Quality Lead Budget Programs 59

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? Some examples might be links to other pieces of content, newsletter subscription forms, or links to learn more about your products. Do I want the viewer to book a meeting with me?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Providing ease of navigation. .

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. Let’s take another example of an MBA college.

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Save My Seat”, “Download Guide”, “View Webinar” are all examples of CTAs that let the reader know EXACTLY what to expect when he/she clicks on the button. Is the landing page “short and sweet”? Nor is “Find Out More.”

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

SnapApp

OCTOBER 24, 2018

As you queue up programs each quarter, how many landing pages are involved? Where will your audience go when you promote a new ebook or webinar? Landing pages are a key part of your marketing strategy and a big part of lead qualification. Of course, design plays a major role in landing pages.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. View multiple pages on your website. Sign up for your webinar. A well-targeted reminder helps consumers as well as businesses. Engage with your social content.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Webinars can nudge prospects into decision mode, too. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SnapApp

OCTOBER 9, 2015

In this week’s product blog post, we’ll show off a landing page experience we created using the new Animations tool and then detail some best practices for creating similar effects on your own. Go ahead and click the image below to view our demo page before getting started. Let’s start by creating some subtle page movement.

Landing Pages 91

Landing Pages Transparency Display Webinar Metrics 91

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Here’s the webinar recording, in case you missed it: View the Recording. In case of social proof, would that divert the visitor’s attention from the target page?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52