Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Optinmonster

FEBRUARY 11, 2024

For example, if you use MailChimp, you can message your first 2000 users for free. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. That’s it!

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SendX

FEBRUARY 18, 2021

Clickable links, lead generation ads, and contact buttons are just several features to grow your email list from Instagram with ease. For example, one company encourages followers to sign up for their email list and add a landing page in the bio to give followers an easy way to do it. Source: Instagram #4.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Arming your sales force with comparison guides and optimised landing pages is a great way to intrigue and convert these leads. These can be e-books, webinars, and whitepapers.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

BenchmarkONE

NOVEMBER 10, 2022

Examples of email funnels are: The free consultation funnel. If you’re looking to increase your content engagement, you should consider adding videos to your rotation. . Use video in your paid ads , as this will get more top-of-the-funnel traction. Webinar Funnel. It will also indicate who is in your webinar funnel. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Examples of outbound prospecting include email outreach, social selling, and cold calling. This lead would need to take additional action to reach the qualification benchmark of a 100 points.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Unbounce

JULY 6, 2020

—here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. 11 Tips to Create Better Lead Capture Pages in 2020.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. Ensure that your contact acquisition strategy encompasses all of them—website, social media, email and ad campaigns , in-person events, and any others.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Optinmonster

NOVEMBER 9, 2021

Later, when your visitor is about to abandon one of your product pages, you could grab their attention with an exit popup with their own name on it. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website. You can personalize your exit popups for any audience you choose.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

ConvertKit

NOVEMBER 20, 2020

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. For example, did you know that customers who purchase through email spend 138% more ? Video trainings.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Examples of outbound prospecting include email outreach, social selling , and cold calling. This lead would need to take additional action to reach the qualification benchmark of a 100 points.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SmartBug Media

MAY 15, 2023

We discussed personalized strategies during our recent Klaviyo SmartTake webinar. Watch the Webinar—SmartTake with Klaviyo: Retention Marketing Customer acquisition or customer retention marketing? Start with small things such as offering a promo code in exchange for an email or phone number. Which should I focus on more?

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Optinmonster

MAY 15, 2024

Here’s a Yes/No popup example in the form of a confirmation dialog box: This type of popup converts really well for the same reason that 2-step optins boost conversions by as much as 785% : they use the Zeigarnik Effect. Here’s an example from OptinMonster’s pricing page. Then choose from OptinMonster’s 100+ templates.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Zoominfo

JUNE 30, 2022

The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. For example, someone wants to download a gated ebook that you’re promoting via display ads or content syndication. Retargeting is a good example of this.

Zoominfo 100

Zoominfo Advertising Agencies Privacy Work Management 100

NuSpark Consulting

MARCH 3, 2016

On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Example tweet: “How to increase your salespeople’s performance with technology, FREE white paper” bitly link. Webinars and SlideShare. Shorten your links using a service like bitly.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Here’s an example: As we’ll see, there are pros and cons to gating content. First, let’s look at some examples.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Optinmonster

FEBRUARY 2, 2024

Here’s an example from Instagram , but you can do this with any social media platform. When users click the link in her bio, they’re directed to a landing page about her free guide. Here’s an example of an Instagram post that directs users to find the CTA link in the profile’s bio.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Outgrow

FEBRUARY 25, 2021

Ad Campaigns and Retargeting Campaigns. Ads are one of the engines of growth as talked about by Eric Ries, author of The Lean Startup. Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Optimize Landing Pages for Different Accounts. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Retargeting pixels are placed on key pages of a website. Time for a visual on how retargeting works: Retargeting Examples.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Retargeting pixels are placed on key pages of a website. Time for a visual on how retargeting works: Retargeting Examples.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Hubspot

MARCH 26, 2020

Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads. Landing Pages, Forms, and Offers.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Optinmonster

FEBRUARY 17, 2021

You can create your own strategy by attracting people to your website, webinars, and social media accounts. This added layer of customization is great for grabbing your audience’s attention and increasing sitewide conversions. A lead magnet is something you offer to someone in exchange for their email address.

Paid Content 84

Paid Content Lead Ranking Lead Scoring Leads 84

Unbounce

FEBRUARY 17, 2021

Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks. What is a Twitter Landing Page? Check out this article on choosing the best ad platform for your business.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. With New Content. Create 'Bonus' Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Anyword

JULY 27, 2021

For example: You’ve got a ton of copy to write, and don’t know how to get started. For example: Is your copy sloppy? The Four Us are not necessarily a way to pressure sales – instead, for example, offer a discount code in exchange for clicking a short promotional video. For example: The 4 Cs or the 4 Us – which to choose?

Copywriting 57

Copywriting AIDA Marketing AI Best Practices 57

Optinmonster

MAY 11, 2023

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. It’s free to set up an Instagram profile or Facebook page for your business, and you don’t have to pay for ads if you don’t want to.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

NuSpark Consulting

DECEMBER 9, 2012

LinkedIn Example: How has technology improved the performance of your sales staff? Example tweet: New white paper -how to increase salespersons performance with technology, bit.ly Webinars and Slideshare. White papers can easily be repurposed as a Slideshare presentation or within a webinar. Social Sharing. Remarketing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

KoMarketing Associates

JANUARY 29, 2015

Here are some examples based on our own experience working with clients and senior leadership. With respect to third party platforms and vendors, do we pay your search platforms directly or do you run ad spend through an agency? Who Is Seeing My Ads? Often times, it’s in these settings that a specific ad may (or may not) appear.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Act-On

MAY 7, 2024

The relaunch transformed what was previously a basic webinar series into custom landing pages, office hours, and hands-on workshops. Our refreshed Power-Up Series decided to tackle this challenge through a three-part framework: The high-level webinar. These pages receive a significant amount of traffic.

Planning 188

Planning Webinar Metrics Landing Pages Ad Exchange 188

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

SmartBug Media

JANUARY 30, 2020

For example, you may have a partner that’s a newer company and doesn’t produce much revenue—but let’s say this partner aggressively targets a market that you’ve been trying to penetrate. Here are a few examples of common joint marketing activities: 1. Webinars are a low-cost, efficient way to collaborate with partners.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Optinmonster

DECEMBER 22, 2022

Personalization includes adding the customer name or other information to your marketing content, sending marketing materials based on behavior like product views or link clicks, geotargeting, and personalized product recommendations. Check out these eCommerce personalization examples for inspiration. Eye-catching Subject Lines.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Hubspot

AUGUST 7, 2019

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. Well, that’s where landing page best practices come in. Why do you need a landing page?

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

LeadSquared

NOVEMBER 17, 2014

The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. It means design of your content (website, landing pages, emails etc.)

Webinar Metrics 52

Webinar Metrics Mobile Marketing Optimization Marketing & Strategy 52

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111