Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. What email tactics should you use to increase lead generation? What are some examples of compelling CTAs in emails that will increase lead generation? Tone) Keep answers simple.

Lead Generation 106

Lead Generation Lead Ranking Tactics Lead Scoring 106

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Here’s the webinar recording, in case you missed it: View the Recording. In case of social proof, would that divert the visitor’s attention from the target page?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

Only B2B

JULY 7, 2023

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Unlocking lead generation Lead generation , often referred to as lead gen, takes demand gen a step further. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Webbiquity

AUGUST 1, 2019

At mid-funnel, invite prospects to register for a webinar or a free trial. Zapier : Though it isn’t, strictly speaking, a lead generation tool, Zapier helps by enabling you to connect different cloud-based tools. WPForms : This is another tool to generate more leads. Sharing your expertise builds trust and credibility.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

LeadSquared

AUGUST 25, 2013

” After discussing about Headlines , Call to Action , Benefits , Images and Trust for landing pages, I come to the final point in our HABITS framework, Speed or Urgency, i.e., 5 Ways to Increase Landing Page Conversions with ‘Speed’ I) Make it sound URGENT! Don’t delay. Call today.

Landing Pages 52

Landing Pages Urgency Marketing Conversion Act-On 52

Zoominfo

FEBRUARY 12, 2019

Personalize your lead capture process. In order to effectively manage leads, you must collect the right information at the point of conversion. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 25, 2023

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. For instance, what are the bounce rates on your landing pages?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Uses keywords to optimize blog posts and the landing pages. Perfect for: Driving lead management. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Scoop.it

JANUARY 28, 2021

For example: meredith@scoopit.com will work better than using meredith@gmail.com. Lead capture tools. To carry out effective B2B email marketing, you must have access to valid email addresses of qualified leads. Tools to create landing pages. For example: Specific: Get at least 25% open rate.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Vidyard

MARCH 17, 2015

We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Learning by example is way more practical, and hey – way more fun. Press play and see the gate.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Zoominfo

FEBRUARY 12, 2019

Personalize your lead capture process. In order to effectively manage leads, you must collect the right information at the point of conversion. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Optinmonster

AUGUST 17, 2021

For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for. If you’re just starting out, for example, you can use a Visitor Analytics campaign to show how many people are visiting your site. Imagine you have a post or page that talks about an online product.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

ClickZ

OCTOBER 20, 2020

It’s important to market to a specific group of customers rather than promoting products or services to the void, as it would defeat the purpose of lead capture and could have a reverse effect on business growth. Landing pages/forms. Lead generation. Lead capture. Membership. Scheduling.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Scoop.it

DECEMBER 28, 2021

Make Lead Capture Customized. To optimize your lead management, you need to ensure you’re collecting the proper data when you convert the lead. Create different forms for different lead capture portals, such as a webinar or a free trial landing page.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

PureB2B

NOVEMBER 10, 2021

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead's name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead’s name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

LeadSquared

JULY 22, 2014

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. If for some reason, you were unable to attend the webinar, here’s the recording: View the Recording. Since these are lead generation ads, you would choose website conversions as goal.

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

Lake One

APRIL 23, 2020

For example, if you want to send an email to all of your customers who are engineers, who have an interest in product XYZ and reside in the U.S., Here are a few examples for manufacturers. Marketing Automation facilitates lead capture and lead generation most commonly through forms and landing pages.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Hubspot

NOVEMBER 3, 2011

This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Try something like “Reserve Your Webinar Seat Today!”

Lead Capture 28

Lead Capture Sales Qualified Leads Privacy Policies Leads 28

Hubspot

DECEMBER 22, 2011

A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28

Hubspot

JULY 15, 2018

Shorten Your Lead-Capture Forms: Think that 20-field form just might have something to do with the low quantity of leads you're generating? An uber-long lead-capture form is one of the quickest ways to scare potential leads away from your landing page and make them question, "Is this offer really worth it?"

Online Lead Generation 49

Online Lead Generation Lead Generation Sales Qualified Leads Generation 49

Hubspot

NOVEMBER 29, 2010

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form. Don't distract them!

Landing Pages 28

Landing Pages Ad Exchange Adwords Conversion Rate 28

Optinmonster

APRIL 9, 2020

For example, Design Files sent this step-by-step video tutorial to their subscribers. For example, you can create a blog post roundup of your most popular blog posts of all time or pull together a best-of-the-best roundup of blogs on a particular topic. Webinar marketing is an effective lead generation strategy.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

KoMarketing Associates

JANUARY 29, 2015

Here are some examples based on our own experience working with clients and senior leadership. Example of brand-related advertising copy to evaluate. Example of landing page experience via PPC ad. Once searchers get to the website or landing page what is the ultimate goal or action we want them to complete?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Let’s explore 3 ways to infuse your marketing activities with lead-generating videos so you can hit your goals, all while getting the biggest bang for your buck. Campaign Landing Pages. Landing pages are meant for conversion. That’s why the main purpose of videos on landing pages is to be catchy and engaging.

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

NetLine

DECEMBER 18, 2023

One way to employ split-testing with your intent data is to test different headlines on landing pages, like “Best Accounting Software for Small Businesses” versus “Accounting Software to Scale Small Businesses,” based on the consumption behaviors from prospects who’ve registered for Webinars comparing software solutions.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

MARCH 12, 2019

Here's a great example of the product in use by LawnStarter (another great Austin-based startup): Image Source. They integrate smoothly with your existing marketing stack, so you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns. Image Source. Image Source.

Lead Generation 101

Lead Generation Tools Generation Leads 101

NuSpark Consulting

SEPTEMBER 9, 2012

When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Lead Capture and Lead Nurturing.

Display 100

Display Advertisements Advertising Lead Ranking 100

Optinmonster

MARCH 13, 2024

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. Here’s an example from Rich Page , a conversion rate optimization (CRO) expert, who used OptinMonster to create an interactive popup. You just have to set it up once and see the leads flow through the website.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

MKT1

JULY 13, 2023

I thought this project was a great example of where “content marketing” and marketing in general is going. Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks. Try Descript & Munch for this.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Strategic-IC

MAY 21, 2018

From case studies to webinars and other more educational videos, to short social media clips - or even a quick recording in an email - video content can be used at all stages of the buyer’s journey. Consider Your Lead Capture and Conversion Tools (and Adopt a Conversational Approach). Related: 4.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54