Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 217

Marketing Budget Work Management Marketing Management Marketing Budget Creation 217

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. The “We Solve Your Problem” Long-Form Landing Page. And so on.). Turns out, there is a better way.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Budget Programs 280

Budget Programs Paid Search Agency Content Marketing Planning 280

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

EveryoneSocial

FEBRUARY 15, 2022

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%!

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And SaaS marketers are getting better at all of the above in 2020. The Big Problem: SaaS Marketers Are Converting Less.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Metadata

DECEMBER 5, 2023

Running paid ad campaigns without experiments is no different than gambling. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended). Unfortunately, you’ll lose more often than not—the native ad channels make sure of that.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 73

Landing Pages Optimization Template Marketing Analytics Tools 73

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Live video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 114

Lead Generation Personalization Marketing & Strategy Marketing Strategy 114

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Think about how thrilled you’d be to get 100 people to your first webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Metadata

AUGUST 16, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Think about how thrilled you’d be to get 100 people to your first webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. So now that you’ve worked hard to create great content, it deserves to be read.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. For example, if you use MailChimp, you can message your first 2000 users for free. That’s it!

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Parse.ly

JULY 23, 2021

If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our comfort zones, which means diversifying our content sets and revamping our brand’s tactics. Moving into 2022, closer to 70%.

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

Optinmonster

FEBRUARY 6, 2023

Some examples of digital products are video games, music, movies, apps, and e-books. Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 91

Examples Product Work Management Marketing Management 91

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ). You can quickly start your email list with ConvertKit and our free landing page builder. An audience you own.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

SmartBug Media

MARCH 24, 2022

As marketers, much of what we do revolves around the buyer’s journey, particularly attracting and converting customers. With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Televerde

DECEMBER 14, 2020

Lead generation is an essential part of any marketing program. In fact, not surprising, the top priority for marketers is lead generation. However, if you notice that a paid search campaign is underperforming in lead volume, you may need to rethink the messaging and strategy. Content Marketing. Social Media.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59