KoMarketing Associates

MAY 25, 2022

If you want to generate a pipeline, you need leads. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Take Twitter, for instance.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

LeadSquared

SEPTEMBER 29, 2015

In our last webinar, we had a great discussion on Facebook Lead Gen Tactics for the Smart Marketer. “Click to know more” or “Register now” are a few examples. What are options for organic leads from Facebook if we have a lot of fans? You can use LeadSquared landing pages in Facebook ads.

Lead Gen 52

Lead Gen Facebook Webinar Metrics Tactics 52

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Rather than qualifying a lead based on the number of link clicks, qualify a lead based on what content they are engaging with through those links.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Example of Site-link Extensions: Example of Call-out Extensions: Question 5.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Unbounce

OCTOBER 18, 2021

For example, female software engineers have increased by only 2% in the last * 21 years *. To promote networking, women holding leadership positions in leading tech companies run courses as well as open-invite webinars that explore topics from feminism to salary negotiation. Let’s start with allWomen’s landing pages.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Time to pat yourself on the back and let the leads come in, right? You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. Yet, their content marketing plan relied on handing off leads to the sales team to close deals and open new accounts. Where Mid-Funnel Content Fits in the Buyer’s Journey.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Directive Agency

MAY 24, 2017

Lead generation campaigns typically require direct collaboration with your sales team—due to the resulting longer sales cycles, sales interactions, or negotiations necessary to convert leads to a close. Your marketing and sales teams should be working together to nurture leads to encourage closing sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

KoMarketing Associates

APRIL 7, 2021

For instance, what are the bounce rates on your landing pages? Just to give you another example of why the customer experience is so critical, look to audience engagement rates. Note that you need not do marathon webinars, either: The #1 thing B2B buyers want from content is for it to be shorter, according to Demand Gen Report.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Vision6

DECEMBER 17, 2023

Marketing Qualified Leads (MQLs) might not be ready to whip out their wallets just yet, but they’re definitely intrigued. For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. While these leads have a higher chance of conversion, not all can become customers.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Unbounce

OCTOBER 13, 2020

Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. While building excitement for future events easier said than done, building an awesome event landing page can help you do just that.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

LeadSquared

AUGUST 28, 2015

In the past couple of years, webinars have really begun to help businesses grow. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions. Here are 4 webinar best practices that will increase your registrations immediately (and I have proof to back it up)!

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

DealSignal

DECEMBER 28, 2021

The goal of any demand generation manager or marketing lead is to create brand awareness and interest. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages. Below are a few lead generation strategies and tactics to consider. Lead gen tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Lead Liaison

MARCH 6, 2018

To watch this webinar in its entirety, click here. Ryan Schefke, Lead Liaison. It will read exactly as presented in the webinar. It will read exactly as presented in the webinar. We had plugged emails, we have webinar invites, and we had all sorts of different conversational emails as well. Presenters.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. But we got ‘em here for you: 10 unique examples lifted straight from the private swipe files and secret marketing playbooks of the pros. Jump to a Creative Lead Gen Example.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Unbounce

FEBRUARY 17, 2021

Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks. What is a Twitter Landing Page? How Twitter Landing Pages Fit into Your Social Media Campaigns.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Outbrain

AUGUST 22, 2021

Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Host a webinar to get new leads. Before you start with webinar promotion, make sure to do the research.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Optinmonster

DECEMBER 22, 2022

Check out these eCommerce personalization examples for inspiration. For example, part of an article may be hidden until the reader signs up with their email address. Email automation lets you generate new leads around the clock, while you’re on vacation, or doing other things you need to be doing. Automated Campaigns.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Optinmonster

AUGUST 17, 2021

For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for. If you’re just starting out, for example, you can use a Visitor Analytics campaign to show how many people are visiting your site. Imagine you have a post or page that talks about an online product.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

SmartBrief - Marketing

JULY 20, 2023

You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Lead audit Have you run any lead gen programs this year? For example, are extra steps needed or steps in a different order?

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Outbrain

MAY 4, 2022

Forms may just ask for an email address, like the example above, or you can use forms that request more information, like the individual’s name, company name, job title, and more. For example, suppose your analytics tool shows that many potential leads come from Facebook, where they click on inbound links to your website.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Heinz Marketing

MAY 19, 2023

Conventional inbound marketing tells you that you need to create a landing page for this content and gate that content behind a form that leads will need to fill to view and download your content. Some of them have even begun completely un-gating their content and have seen some great success. To Gate or not to Gate?

Sales Qualified Leads 107

Sales Qualified Leads Lead Ranking Content Lead Scoring 107

Hubspot

OCTOBER 26, 2012

More landing pages , you say? BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. But are you creating enough of them to really scale your lead generation efforts? Why You Need More Landing Pages.

Landing Pages 28

Landing Pages Buyer Personas Lead Gen Inbound Marketing 28

Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

SnapApp

SEPTEMBER 19, 2019

When used correctly, it can be a powerful tool to highlight and prioritize the most engaged and qualified leads to send to sales. Optimize your lead gen channels, send your best stuff to sales, and wait for your conversion rates and marketing contributed revenue to rise. . This seems like a pretty solid approach, right?

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Scoop.it

DECEMBER 28, 2021

To put it another way, your lead management process consists of several parts, each of which is crucial to the trajectory of your business. You can conceptualize lead management like a game of Jenga. Why is a Lead Management Process Important? So it’s essential to get each part right.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

LeadSquared

NOVEMBER 22, 2019

We divulged it in the webinar and we got many questions from the attendees. What model of lead attribution do you use? Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page.

PPC 52

PPC Lead Ranking Planning CTR 52