SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. You have to subscribe to the blog via RSS, but it’s worth it.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. You can follow any responses to this entry through the RSS 2.0 For example, don’t let your brand mascot share the spotlight with other characters. brand mascots are a common tool to promote your product or service. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 30, 2009

The videos on their website (embedded below) are some great examples of what they mean. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 5, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 21, 2010

Today it's Twitter's turn. Twitter Search can be a powerful tool for helping to achieve many daily Twitter-related tasks, such as monitoring your company and industry; finding new people to follow and attracting new followers. 6 Tips for Better Twitter Searching 1. Twitter can help answer this question.

Twitter 28

Twitter Tips RSS PR 28

Smashmouth Marketing

FEBRUARY 22, 2009

co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. What is a live twitter broadcast from a conference or event?

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Hubspot

JUNE 29, 2011

Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers. Many have yet to really nail down the specific value that they can bring to consumers on Twitter as well as understand the methods they can use to engage with potential customers without drifting into the realm of SPAM. Create Category Accounts.

eCommerce 28

eCommerce Twitter Effectiveness Paid Search Agency 28

The Effective Marketer

AUGUST 30, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Moz

AUGUST 27, 2019

or subscribed to your RSS feed. For example, if you run a fitness blog, you could write down something as simple as “fitness enthusiasts.” There’s a fantastic free video course from HubSpot that walks you through developing your own content strategy, including how to use Moz Keyword Explorer for your keyword research.

Keywords 71

Keywords Blogger RSS Opt-out 71

Smashmouth Marketing

FEBRUARY 17, 2009

co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. What is a live twitter broadcast from a conference or event? On to events.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. You can follow any responses to this entry through the RSS 2.0 How can a company’s history be used effectively? Like Be the first to like this post.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This could be a good stepping stone for a promising young Marketing Coordinator, for example. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 21, 2009

New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) You can follow any responses to this entry through the RSS 2.0 Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). Free content will get you farther.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

JANUARY 13, 2014

For example, is January typically a strong month for your blog? HubSpot customers can easily track this metric using the Sources tool (pictured below). HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Fee-based platforms like Compendium and HubSpot are also search-friendly. Social media. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Chris Koch

MARCH 19, 2010

Image by HubSpot via Flickr. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. I want to do something ambitious and I’m hoping you’ll help. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Management Trade Show 100

Hubspot

MARCH 29, 2013

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption. RSS is still a powerful tool, and people still use it.

Google 28

Google RSS Aggregators Social Networks 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

NOVEMBER 21, 2011

If you're going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content. Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Not having a blog subscription and RSS feed set up.

Social Media 28

Social Media Media RSS Click Rate 28

MarketJoy

JUNE 25, 2018

Product innovations constitute a solid example of such campaigns, are adopted to garner utmost attention, and assist in gaining an edge over competitors. Hubspot, quite possibly, the generator of inbound ideas, employs traditional (outbound) marketing to boost its connection with inbound leads.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. You can also use the extra real estate on this page to better demonstrate your blog's value, as we did with HubSpot's blog subscription landing page.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

AUGUST 19, 2015

Below's another example from Buffer on setting up this process. Your optimal frequency for posts totally depends on your industry and audience, but if you want a suggestion on where to start, we'd suggest publishing one post on Facebook and five on Twitter. Build a RSS Hub for Content. Sign Up for Relevant Newsletters.

Work Management 28

Work Management Content Marketing RSS Content 28

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Sure, there’s software that can pull content off the internet for you.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. You can follow any responses to this entry through the RSS 2.0 How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

NOVEMBER 24, 2014

HubSpot UX Editor Beth Dunn told me that when she gets writer''s block, she just opens up a blank document and starts typing away, even if the words don''t mean anything. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to "''deconstruct'' the large problem at hand into smaller, bite-sized chunks. See the full flow chart here.).

Product 28

Product RSS Case Studies Twitter 28

Online Marketing Institute

DECEMBER 23, 2010

Edwards Deming’s quote is used on occasion at the HubSpot office. For example, the iPad is in high demand right now and tech enthusiests will be compelled to take a stab at a viral video in the hopes of winning an iPad. In God We Trust; All Others Must Bring Data W. I’m a firm believer in making decisions based on data.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Convince & Convert

JULY 6, 2012

Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). The RSS feed is: [link]. image via Hubspot. Eric : So Jim, today I figured we’d start off the show discussing the recent news of the LinkedIn/Twitter breakup. Listen Now. Find us on iTunes: [link].

Marketing Automation Services 114

Marketing Automation Services Linkedin Twitter Work Management 114