Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Changes in the industry.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. are all acceptable while “UnitedK” or “GrBr” would not be. com" gTLD completely.

SEO 100

SEO Marketing Websites Optimization Domain 100

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. In other words, people searching for “wellness program ideas” are usually looking to make a purchase.) Here’s an example of an email he sent. However, Emil didn’t stop there.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Moz

FEBRUARY 9, 2021

For example, in my current job, I’m focused on creating content for retail store owners and others in the brick and mortar retail industry. To use the same keyword example, if I Google “types of visual merchandising,” the top-ranking articles contain lists. It isn’t an SEO-focused content brief without a query target! Audience segment.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Image source: HubSpot.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

NOVEMBER 4, 2010

When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Categorize and Optimize Product Page URLs. Search engines use page URL’s as a major resource for understanding the content of each page of your website. Don’t make me dig.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Here's an example of a page that is well optimized for local search. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. For example: Head term: unicorn. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 18, 2012

By "not consider," I mean that by putting these links into the tool, you'll tell Google, "Hey, I know this is a sketchy link and I wish it wasn't linking to me, can you please not ding me for it when you're figuring out where to rank me in the SERPs? Only include one URL per line. That would be amazing !". And, of course, 'Done.'

Google 28

Google Tools SERP Domain 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) Commercial: The user has a purchase intent which may not be immediate.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MARCH 15, 2013

Instead, they have lots of pages that are nothing more than advertisements and links, kinda like this (image courtesy of SEOmoz ), or content clearly purchased for low cost through what is often called a "content farm.". URL parameters like session IDs can result in a site having a lot pages that are identical. 5) Purchased Links.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). As reported in Forbes , many B2B purchasers are looking for ways to make their jobs easier. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Convert

MAY 12, 2022

The first step to improving conversions is understanding what drives your customers to purchase. Just look at this result for “buy custom designed shoes”: See any “myshopify” in the URL? Given how Google displays the URLs, it’s better for your brand and for your SEO strategy to have your brand name as the domain.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. What you might not have is the relevant homepage URL. More than that, some of them are already close to the point of purchase.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

DECEMBER 22, 2020

As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot. How to Detect Keyword Cannibalization. First, take a look at the content on each page. Worth noting?

Keywords 100

Keywords Lead Scoring Lead Ranking SERP 100

seo.co

OCTOBER 29, 2021

An example of this would be choosing “striped rubber ducks” over “rubber ducks.”. Give tangible examples and guide them with practical steps at each point in their journey. Our SEO services page is a good example: We try to include creative (non-dot) bullets with smaller, digestible chunks of information, rather than long paragraphs.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Hubspot

JUNE 18, 2012

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Selecting Keywords Based on Geography.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JULY 14, 2020

Some popular examples of SaaS companies include: Salesforce. Let’s look at a real-life example to better understand sales motions and how it helps SaaS businesses. 2) Change the Registration Flow for Purchases of a SaaS Product. Sendinblue is a good example of a brand limiting the usage for freemium users.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

accelerate agency

JANUARY 10, 2021

59% of US consumers say that they research products or services using a search engine before deciding whether or not to make a purchase. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Why SaaS Companies Need a SEO Strategy.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Optinmonster

DECEMBER 2, 2019

75% of users don’t even scroll past the first page of the SERPs (search engine results pages). These factors include SEO elements on your website like keywords, meta description, alt text, URL structure, and more. And to get the best results, your website needs to appear near the top of Google search results. On-Page SEO Stats.

Statistics 78

Statistics Paid Content Traffic SEO 78

accelerate agency

AUGUST 10, 2021

59% of US consumers say that they research products or services using a search engine before deciding whether or not to make a purchase. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Why SaaS Companies Need a SEO Strategy.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Lake One

JULY 30, 2020

Must-haves to include in your audit per each piece of content: Title Quick topic summary URL Stage of the buyer’s journey (awareness, consideration, decision, etc.) For example, if you’re conducting an audit because you’ve decided to lean into a secondary industry, you will want to include a column to capture it. Source: HubSpot.

Top of Funnel 55

Top of Funnel Lead Ranking Marketing Qualified Leads SERP 55

Hubspot

FEBRUARY 6, 2019

Google Shopping also benefits retailers because, when a shopper clicks on a product link, they’re sent back to the retailer’s site to make the purchase. I haven’t made a purchase yet, but I do anticipate that I’ll find our ideal sofa by using this service. Example: S123. Example: Allie’s Super Comfy Sleeper Sectional Sofa, Grey.

Google 74

Google Cost Per Click Adwords CPC 74

Webbiquity

FEBRUARY 13, 2012

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.) use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid. 90s SEO is not on that list.”

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

JULY 24, 2014

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Create pages that contain relevant keywords in the URL.

SEO 28

SEO SERP Domain Keywords 28

Outbrain

JANUARY 1, 2020

When it comes to lead generation, for example, content marketing costs up to 41% less per lead than PPC. And as many as 90% of B2B buyers reported being impacted by online content when making purchase decisions. In the example below, all articles in the top results are 3,000+ words. You can optimize your URL slug, too.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. Today’s SERPs are blended. For example, you can quickly find the ‘money keywords’ from PPC campaigns before transitioning those over to your organic search account. High conversion rates aren’t an accident.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

accelerate agency

SEPTEMBER 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. BrandpointHUB is the perfect example.). For example, it could be revenue, conversions, CTR, or webinar registrants. B2B: Business-to-Business.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

accelerate agency

JULY 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52