KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. Blog Posts supporting long-tail keyword opportunities. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

BOP Design

NOVEMBER 3, 2021

Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. You do want to have a good mix of specific long tail keywords and a bit more broad, top of funnel, search terms as well. Read More: What Happens to Your Leads After They Are Qualified ?

Keywords 111

Keywords SEO Process Marketing & Strategy 111

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use Google Analytics to gain insights. “I

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Valasys

FEBRUARY 20, 2023

What proportion of leads that go into your sales funnel become customers? You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Too many low-quality leads entering your sales funnel is the likely cause of poor sales conversion rates. Why are leads crucial, then?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Ranking 40

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. No more having to glue together exports from free or paid softwares and toolbar extensions! We’ll also use examples from the BrightEdge platform to demonstrate how the processes we outline work in practice. Example: Data Cube, BrightEdge’s Keyword Research Tool.

SEO 111

SEO Research Enterprise Management Tools 111

KoMarketing Associates

SEPTEMBER 4, 2019

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. I’ve illustrated it as an oscillating wave of expansion and contraction soaring upward on the back of a much larger wave of continuous software growth. Certainly the structure of the modern software industry helps explain the behavior we see in martech and other SaaS markets.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Biznology

JUNE 8, 2018

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. What’s wrong with SEO? Conclusion.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Unbounce

FEBRUARY 7, 2019

The goal is to attract warm leads from search engines like Google to your page and convert them into customers. In an ideal world, all your landing pages would rank well for their targeted keywords in Google and convert people like crazy. evidence people stay on the page for a long time. SEO-optimized landing pages.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Here’s an example: a user visits Harry’s site through search. Of course, better UX usually leads to more conversions, but not always. Image credit: Autopilot. That should come as no surprise.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. What about the small guys?

PPC 101

PPC Work Management SEO Top of Funnel 101

Scoop.it

DECEMBER 29, 2022

Because it is an actual journey, traversing the lead stage to the paying customer stage. . The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClickZ

OCTOBER 20, 2020

30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as capturing leads and nurturing client relationships. Automation software can assist in narrowing down your target audience.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

ClearVoice

JULY 5, 2022

Keywords, by contrast, are the search terms you enter into a search engine like Google. Over time, Google’s semantic search capabilities also improved thanks to semantic search algorithms like Google Hummingbird. What alternative products or services are your leads considering, and how do our products and solutions compare?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Optinmonster

AUGUST 25, 2022

No software can understand your business and audience the way that you do. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush is a search engine marketing software with powerful functionality. Google Analytics.

Traffic 77

Traffic SEO Long Tail Marketing Lead Scoring 77

ClearVoice

OCTOBER 23, 2023

Google’s Search Generative Experience (SGE) is an aggressive foray into AI-assisted search by the company that’s become synonymous with internet searching. For years, Google has been beating the same drum: “Create genuinely helpful content. SGE is awesome for SEO. That means more exposure for businesses — a lot more.

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

seo.co

FEBRUARY 15, 2021

Google (and even competing sites) run different algorithms with less complexity in foreign jurisdictions, so ranking factors aren’t as extensive and site vesting is often not as long. Google accounts for nearly 70% of all global search traffic. Google accounts for nearly 70% of all global search traffic.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. In a way, there may be some truth to those concerns.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

LeadSquared

MARCH 12, 2013

With over 88 billion searches conducted per month, Google is the most popular search engine in the world. Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. To make your business appear on Google, there are two broad ways: 1.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Allow me to explain.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Atomic Reach

JANUARY 21, 2019

There are plenty of factors that come into play when it comes to creating content that attracts new and existing visitors, builds an audience and generates leads. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle.

Lead Ranking 91

Lead Ranking Lead Scoring Content Keywords 91

KoMarketing Associates

MARCH 21, 2013

Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Tie-ins to the lead funnel need to be established. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

NetLine

SEPTEMBER 3, 2020

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. WFH & Collaboration Software Demand Soars, Only to Fall. WFH & Collaboration Software.

Work Management 59

Work Management B2B Marketing Management Content 59

Directive Agency

OCTOBER 13, 2016

You may think you need to hire some Silicon Valley software engineer to remedy your site issues, but this is not the case. Google is always that girl. For example, Moz’s Open Site Explorer provides metrics on the influence and linking profile of your domain and specific pages. Anchor Text and Descriptors.

Optimization 40

Optimization Long Tail Marketing Marketing & Strategy Lead Scoring 40

Moz

OCTOBER 18, 2020

70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Detailed, recent reviews — especially on Google Maps, but preferably also on other sites. For more local insights, download our State of Local SEO Industry Report.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. On-page optimization for your website can be a long and disorganized process, before and after implementation. For example, let’s pretend you are an ERP software firm targeting small businesses.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Metadata

NOVEMBER 16, 2017

Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. The first vehicle they turn to for their endeavor is of course Google. Mary the Marketer is shopping for a B2B lead generation tool.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

QuanticMind

JUNE 23, 2019

Certain milestones of the customer journey can serve to predict whether a click will lead to a sale, and how much revenue that sale will return. Google’s automated bidding features respond to real-time data signals to make changes to your bids on variables such as device, language, operating system, and performance.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Content Marketing Institute

JULY 24, 2018

Andrea Fryrear , president and lead trainer, AgileSherpas. 50,000: Invest in long-tail keyword paid search campaigns. Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. AndreaFryrear #CMWorld Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. Google’s Search Engine Optimization (SEO) Starter Guide puts it this way, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.” Look at the reason Google is in business.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Outgrow

SEPTEMBER 23, 2022

Saksham Sharda: How long does it take you to get ready in the mornings? Saksham Sharda: All right, so the long-form questions and you can take as much time as you’d like to answer these. Saksham Sharda: And are there any examples of companies who you can give us that a handle like this renaissance well enough already?

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52