Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth. It refers to the process of leveraging word of mouth marketing to turn customers into volunteer marketers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Navigate the Channel

SEPTEMBER 29, 2022

In other words, you’re not doing what everyone else is doing, so people notice you, maximizing word of mouth. Old-Fashioned Word-of-Mouth. Create a viral marketing campaign. It’s ultimately about inventive thinking to get attention and increase word-of-mouth.

Examples 65

Examples Word of Mouth Marketing Budget Branding 65

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Walker Sands

AUGUST 24, 2021

2021 marks our sixth year hosting our annual Just a Book event, our marketing book club designed to spark thought-provoking discussions on how to move business forward. This will be our second time hosting Jonah Berger at Just a Book.

Word of Mouth 52

Word of Mouth Viral Marketing Communities Promotion 52

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Walker Sands

NOVEMBER 6, 2019

Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content. At the event, attendees received their own copy of “Contagious” and were able to hear from Jonah himself on the book’s concepts. Think again.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 105

Public Relations Stats Work Management PR 105

PureB2B

MAY 30, 2022

Word of mouth and referrals are compelling influences on purchase decisions. Word of mouth is the driving factor behind an estimated 20-50% of purchase decisions. You can build it into your product or service to encourage virality. Meet Qualified Prospects by Attending Events. Referral Marketing.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. But why stop there?

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Adobe Experience Cloud Blog

OCTOBER 30, 2018

If you know of a high-profile event coming up, you can prepare in advance to make sure you’re ready to get in on the action. If you’re a fashion brand, for example, consider live-tweeting or covering high profile events and commenting on what celebrities are wearing. Most events are accompanied by hashtags that you can hop on.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Brandpoint

APRIL 26, 2021

These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events. You have unlocked another part of reaching your audience, whether with a video on social media that goes viral or a gated piece of content landing quality lead after quality lead. Don’t let that slip by.

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Furthermore, a study by Cone Inc.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Walker Sands

OCTOBER 10, 2019

2019 marks our fifth year hosting our annual Just a Book event , where Chicago marketers gather together to read and learn from a prominent industry book, followed by a Q&A and meet and greet with the author. In the past, we’ve been fortunate to host incredible marketing and content experts like Joe Pulizzi , Ann Handley and more.

Word of Mouth 40

Word of Mouth Best Practices Viral Marketing Click Rate 40

Lenny's Newsletter

SEPTEMBER 5, 2023

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

SEPTEMBER 14, 2023

Which was the basis for viral Posts that tap into everyone’s relatable drive-thru ordering experience… And Posts that feature products and how people use them—like this Post when McDonald’s asks their audience, “remind me to take my mcflurry out of the freezer in 13 mins” so it doesn’t get too frozen.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Content Marketing Institute

APRIL 30, 2018

But, what most marketers call “conversions” are truly a relatively minor transactional event that signals the start of a change. Often, Teju says, the moment was so powerful the user remarked aloud to friends and family in casual conversation, creating a genuine word-of-mouth referral that sent new prospects right to the app.

Top of Funnel 103

Top of Funnel Work Management Demand Generation Agencies Marketing Management 103

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Hubspot

MARCH 25, 2020

Hey, sometimes small local businesses have the biggest viral marketing campaigns.). Most importantly, however, these websites also fuel word-of-mouth marketing — today’s strongest marketing strategy by far. Promote local gatherings, neighborhood events, and industry listings from your area. Invest in local SEO.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Convince & Convert

JULY 24, 2015

Disregarding permission puts your brand at an immediate disadvantage in the inbox, in addition to risking sender reputation damage and brand damage through negative word of mouth. Making the most of topics such as events and charity efforts, which are innately more share-worthy.

Top of Funnel 145

Top of Funnel Fulfillment Opt-in Click Rate 145

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

MLT Creative

APRIL 13, 2012

The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. It's a must-read for individuals and companies who crave influence and desire to increase word-of-mouth power on the social web. Download the free content from the event: Recorded webinar.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

markempa

JUNE 8, 2007

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Hinge Marketing

APRIL 11, 2014

Online events. Online events such as webinars or Google+ Hangouts are another way to garner email addresses when individuals sign up to attend. Offline events. Collect email addresses when you’re at offline events like tradeshows, conferences, and networking events. Could you host a joint event?

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

SnapApp

FEBRUARY 28, 2013

You can ride viral lift from social word of mouth. For SEO, prominence in online conversations, and securing media coverage, there's a distinct advantage to being first to produce commentary or content in response to any given event. How do you win attention and overall mindshare online? You can rank well in search.

Interactive Marketing 48

Interactive Marketing Planning Content Marketing Work Management 48

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Hubspot

MARCH 12, 2014

Mashable Brought Viral to Life. Mashable brought all of our viral favorites offline so attendees could snap photos with famous meme characters like Grumpy Cat, channel their inner Miley Cyrus by hopping on a wrecking ball replica from her hit music video, and pose by a larger-than-life Doge wall. Word of Mouth Made a Comeback.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

OCTOBER 31, 2017

A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. In the email, The Bowery Presents pulled shows from New York venues -- where I purchased tickets for many events when I lived there -- for artists similar to the ones I saw live. 4) Amazon. 13) Birchbox.

Personalization 101

Personalization Examples Hubspot Amazon 101