KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 322

Twitter Enterprise Management Business Work Management 322

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Oktopost

APRIL 28, 2024

Trading traditional business cards for an optimized social media profile is a must – networking has gone online now and so should your team. Social selling Social selling is a sales strategy focused on building meaningful relationships and establishing trust with potential customers on personal social networks.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). Everybody who’s anybody has a profile in each. The point is, participating in social networking is like participating in live networking. The big 3: Facebook , Twitter and LinkedIn.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Biznology

DECEMBER 11, 2014

This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day. The first post will cover the most fundamental aspect of it: your profile in the social platform.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Oktopost

FEBRUARY 23, 2021

Now your team members that are active on this German professional social network will be able to share company content with a few easy clicks. XING is one of the largest career-oriented social networking site, primarily focused on the DACH market (Germany, Austria, Switzerland). Customize Your Social Network Roster.

Paid Search Agency 103

Paid Search Agency Ads Ideal Customer Profiles Social Networks 103

Biznology

MAY 4, 2020

Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and get valuable insight into how their content is doing. But why should they have all the fun? The post Employee Advocacy?

Consulting 104

Consulting Social Networks Paper Profiling 104

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Cintell

APRIL 30, 2019

A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. The key next step in your persona strategy is matching and appending your contact list to your different persona profiles. Finding the right place.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Martech

JANUARY 9, 2024

From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Collaborative promotional events to engage audiences. Social channel takeovers. Event appearances. Giveaways and contests.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 134

Onalytica B2B

NOVEMBER 15, 2018

Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Relatively small network, they are beginning to dabble in social networking. They have walked the walk, have high authority and very well engaged networks offline in niche topical areas.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. A- Profile optimization The first step is to create a well-optimized profile. Or to promote their brand, or generate sales opportunities. I get it.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Content Standard

SEPTEMBER 26, 2014

According to a recent report by social marketing company ShareThis , activity surrounding content sharing varies across social networks and depends on the type of content. The report reveals sharing trends on three leading social networks: Facebook, Twitter, and Pinterest. & Crafts” are pinned regularly.

Social Networks 40

Social Networks Trends Content Network Marketing 40

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. Anther feature of Prospect Profiler is that salespeople can define their own rules for behavior-related alerts.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Marketing Insider Group

SEPTEMBER 18, 2019

Employee advocacy includes employees in social marketing and empowers them to share your brand’s content on their social networks. Their social media networks tend to be in the same ecosystem as the company’s as well. Simply put, all posts do not reach all your social followers.

Planning 200

Planning Paid Search Agency Work Management Guidelines 200

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. ” And that’s okay.

Social Media 328

Social Media Tips Media Network Marketing 328

Outgrow

AUGUST 11, 2021

How Accelevents competes with the established players in the virtual events field. Renaissance for the physical events industry and the future of virtual events. The rise and fall of social audio platform. An impending backlash against digital events? Live events vs pre-produced events.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Attendify

MARCH 9, 2020

So even prior to the public health crisis caused by the Coronavirus (COVID-19), virtual events had already taken their place as powerful tools for meeting and event planners. One common question: Can virtual events live up to live events’ ability to foster invaluable face-to-face interactions and peer networking opportunities?

Tips 38

Tips Peer-to-peer Barriers Webcast 38

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Sharpspring

JUNE 3, 2021

That’s how I was able to rank for [top SEO experts] even though my own business site isn’t really ranking for it anywhere in top 100: Notice how I managed to brand my profile picture in a way that hints at the connection to the company I work for. Use the story in your site’s About sections and use a concise version in social media profiles.

Personalization 129

Personalization SEO Brand Identity Branding 129

ClickDimensions

MARCH 2, 2022

When it comes to social media, your employees are your hidden superpower. Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as social “advocates” gives any of your company-initiated social efforts an exponentially wider reach. Employee Engagement.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Televerde

MAY 31, 2022

Social media lead generation uses the power of social networking to capture qualified leads and drive them to your website for possible conversion. Built-in targeting and contact information: Every user has a profile listing their basic details. Optimize Your Profile. Looking for more resources?

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Webbiquity

SEPTEMBER 17, 2019

Do they use specific social networks or online forums, read particular publications, attend certain events, etc. ” Now, if your job involved planning and executing large, multi-day conferences with 10,000 or more attendees, you’d be aware that there are more than a dozen event marketing platforms on the market. .”

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Adobe Experience Cloud Blog

OCTOBER 30, 2018

What Is Paid Social Media Marketing? Paid social , meanwhile, is identified as paying for social media platforms to display advertisements or sponsored messages to users of the social network based on user profiles and traits. Most events are accompanied by hashtags that you can hop on.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

SEPTEMBER 13, 2022

Templates for every social network. TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments. Add the Q&A feature to your profile bio. To activate the Q&A feature on TikTok: Go to your Profile. Millions of stock images. Image library.

Budget Programs 119

Budget Programs Video Marketing Tools Marketing & Strategy 119

Convince & Convert

SEPTEMBER 30, 2021

Social selling is the art of using social media to find, understand, connect with, cultivate and nurture potential sales prospects. . Enrich ideal contract profiles. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Peers from a group, event, or networking event.

Peer-to-peer 198

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 198

Martech

AUGUST 25, 2021

Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021. Respondents on average gave it a 6 out of 10 likelihood that they would attend an in-person event in the first half of 2022. The outlook improves slightly for 2022. Read more here.

Transparency 101

Transparency Work Management Marketing Management Merchandising 101

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Sprout Social

MAY 9, 2024

Influencer marketing trends across industries It’s no surprise that influencer marketing trends have evolved across fields and social networks. Brands in fitness, beauty and fashion have led the charge on social media for over a decade while other sectors like higher education are still experimenting.

Trends 75

Trends Advertising Agencies Paid Search Agency Top of Funnel 75

TrustRadius Marketing

JANUARY 17, 2023

Social media is also a powerful asset that anyone can use to increase online sales. Over 4 billion people are on social media platforms worldwide and this number is projected to reach almost 6 billion by 2027. . Social networks like LinkedIn and Facebook give online sellers the chance to engage with their target audience at a low cost.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Sprout Social

JANUARY 24, 2024

The social media campaign achieved what happens when brands do influencer trips the right way. TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years.

Brand Identity 98

Brand Identity Branding Advertising Agencies Paid Search Agency 98

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Facebook 98

Facebook Marketing & Strategy Social Networks Best Practices 98

SalesIntel

FEBRUARY 15, 2024

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52