Adobe Experience Cloud Blog

MARCH 5, 2018

As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy. Average Touches per Stage Level Conversion.

Top of Funnel 134

Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SmartBug Media

NOVEMBER 3, 2020

A fairly standard use case for Salesforce campaigns is when you are hosting a live event. When a campaign member registers for the event online, you set up a rule to update their status to “Registered,” or you use marketing automation’s native integration to Salesforce to make the update. You create the appropriate campaign.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

The Effective Marketer

JULY 30, 2012

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

LeanData

JULY 13, 2020

LeanData captures all of our marketing touches through our marketing automation platform, Marketo, which then flow into a Salesforce Campaign. GE Digital is unique in that we use a customized attribution model specific to our marketing mix and our known critical points in the buying cycle. How it Works.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. This will keep the event top-of-mind for registrants. Secret Sauce to Online Events.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Let’s take a moment to review some of our favorite sessions, events, and ideas from the first two days of Summit: MONDAY: Yes, We DID Wake Up at 5am. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing. 5) Be a real-time marketer.

Marketo 48

Marketo Planning Lead Ranking Work Management 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

In this blog, you’ll find a step-by-step guide to creating winning holiday and event-centered content on social media. . It is best to put down events and social media holidays that are relevant to your industry well in advance. When you create your content calendar, you can identify events to create content around.

Marketing Mix 134

Marketing Mix Social Media Social Marketing Media 134

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

MAY 7, 2010

At the end of the MarketingProfs B2B Marketing Forum, a session was held to discuss ideas generated during the event. We’re also making sure everyone who blogs or participates in social media at Marketo has this list so they can do the same. . Learn more: IDC’s article on Sales and Marketing Alignment.

B2B Marketing 48

B2B Marketing B2B Landing Pages Marketo 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. So, should you include web engagement? And, how much should you invest? The Background.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. In addition, having multiple people messaging on Twitter will insure an ongoing, steady stream of tweets in the event a team member transitions to a different role/company.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

DECEMBER 1, 2015

This is because we are all hardwired to remember events that are more emotionally charged. Good marketers know how to leverage this fact. If you use case studies as part of your marketing mix, try a video case study. Create an Emotional Connection. Look for different ways to leverage this emotional opportunity.

Video Marketing 48

Video Marketing Thought Leadership Case Studies Case Study 48

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. This could be the development of a product or idea or just a showcase of events that have happened.

Trends 48

Trends Comparison Marketing Management Statistics 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Lead Nurturing'

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. Set proper expectations for the event, including training for staff, review messaging, and do your research on the exhibitors prior to arriving. Who: Know who is going to be at the event, both internally and externally.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Adobe Experience Cloud Blog

MAY 24, 2010

Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great! Sometimes you can’t break through the noise.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. We’ve done some recent research that suggests TV’s share of the marketing mix should remain north of 40%. Aditya Joshi : Digital will capture a bigger share of the marketing mix.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now we could attribute revenue credit to the single campaign which appeared to trigger an important event such as product purchase. So, about ten seconds after we started using single-touch attribution, we realized its limitations in B2B marketing. In time, Bizible emerged as the leading attribution solution for B2B marketers.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing was hotter than revenue marketing and ROI.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now we could attribute revenue credit to the single campaign which appeared to trigger an important event such as product purchase. So, about ten seconds after we started using single-touch attribution, we realized its limitations in B2B marketing. In time, Bizible emerged as the leading attribution solution for B2B marketers.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Look at what programs have already been scheduled, and whether they’re sponsored webinars and virtual events or owned programs. Share in the comments below!

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Televerde

AUGUST 1, 2019

The best explanation that I’ve heard likens demand generation to a marketing umbrella , where tactics converge to reach the right people, at the right time, with the right message. . An effective lead nurturing model is usually omnichannel and automated using marketing automation tools like Marketo, Eloqua, or Pardot. .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Vidyard

AUGUST 3, 2016

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. I started out in the PR and events side,” said Robertson, “working at a few different startups in Toronto. In the “P.S.” we said “P.S.,

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Full Circle Insights

FEBRUARY 28, 2021

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Where do Podcasts and Webinars Fit Within the Marketing Funnel? Account-Based Everyone, Not Just Marketing. Three Steps to Improve Your Marketing Qualified Leads.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. It might include internal meetings, events, and marketing collateral that “sells” employees on company culture and goals.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

LeanData

FEBRUARY 3, 2016

So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference. But Maria Pergolino , senior vice president of global marketing at the quote-to-cash software platform, was hunting more than just brand awareness.

Account Based Marketing 45

Account Based Marketing ABM Paid Search Agency Webinar Metrics 45

LeanData

FEBRUARY 3, 2016

So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference. But Maria Pergolino , senior vice president of global marketing at the quote-to-cash software platform, was hunting more than just brand awareness.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Webinar Metrics 40

LeanData

FEBRUARY 3, 2016

So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference. But Maria Pergolino , senior vice president of global marketing at the quote-to-cash software platform, was hunting more than just brand awareness.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Webinar Metrics 40

LeanData

FEBRUARY 3, 2016

So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference. But Maria Pergolino , senior vice president of global marketing at the quote-to-cash software platform, was hunting more than just brand awareness.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Webinar Metrics 40

Full Circle Insights

JUNE 30, 2022

Here’s what’s going on behind the scenes: Full Circle waits for a new event to be created in Salesforce. That event creation then triggers a flow that updates the FCCRM Threshold field, which sends a command to Full Circle to add Maria to the campaign. Optimizing Marketing Outcomes Over Time. An Intro to Full Circle Matchmaker.

Marketing Attribution 52

Marketing Attribution Sales Management Lead Ranking Outreach 52