GA4 and Google Ads: What B2B Marketers Need to Know
KoMarketing Associates
OCTOBER 12, 2022
Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Luckily, connecting the two platforms, GA4 and Google Ads, is one of the easier parts of making the switch to GA4! .
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