Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. — Forrester (@forrester) October 27, 2021.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 100

Research Campaigns Tips Content 100

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Ten Ways to Use Google Trends to Increase SEO-Jan 25. Learn how to increase SEO using Google Trends here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Anchored and pop-up trigger events are a simple strategy to fuel the spread of hot content.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Marketing Insider Group

DECEMBER 10, 2013

Content Marketing World, now the largest content marketing event on the planet, is produced by the Content Marketing Institute. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. DemandCon Educational Marketing & Sales Events | Demandcon.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Marketing Insider Group

AUGUST 23, 2012

One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). And that is why Forrester called their report “The Multi-channel Maturity Mandate.” Why is Multi-channel Marketing important?

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Jump to Google+. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter. Like we mentioned before, Twitter is complicated and moves at a lightning pace. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Marketing Insider Group

JANUARY 26, 2015

” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. This is a great event focusing on B2B Marketing, Content Marketing and Demand Generation. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. So if you are attending these particular events, please look me up and come say hello.

Conference 100

Conference Planning Best Practices Forrester 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

JUNE 4, 2013

Billed as the world’s largest B2B Marketing event, I was honored to present on the need to win the battle for custom attention through better content and storytelling. The main theme of the event was undoubtedly about all the disruption, change and transformation happening in B2B Marketing.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. Here’s a great example of the referral program from Google Apps in action. To some degree, it still is.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. How to Use Trigger Events for More and Better Leads.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 61

Research Campaigns Tips Content 61

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. reCapture by Google.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Smashmouth Marketing

JUNE 8, 2009

Good news is that much of it is documented on twitter under hashtag #mpb2b. Tags: marketingprofs demand socialmedia marketing events sales2.0 Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. I thought I would collect a few during the day that stood out. More tomorrow. At least we're not alone. Can't wait.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. You may have heard Brian Solis , Principal Analyst at Altimeter, speak at other events or even read one of his books.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Google Sites. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). I’ll be in Europe next week to speak at two events: International Forum on Enterprise 2.0 EDUCAUSE2006.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. The events, news or keywords your leads care most about.

Intent Data 71

Intent Data Intent Lead Ranking Campaigns 71

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Clear header with big title and date/time of the event. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Top Rank Marketing

OCTOBER 13, 2023

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. million users and some 1.8 million users and some 1.8

Social Media 99

Social Media B2B Marketing Demand Lead Ranking 99

Martech Advisor

DECEMBER 16, 2019

In the same way, people remember events that appeal to them emotionally. Here is an example of Slack, an instant messaging tool, demonstrating empathetic and proactive listening via Twitter: Slack Ensures That Every Query Receives an Honest, Empathetic Response. Graphic of Google's Micro-Moments Signifying Intent-Rich Moments.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

MARCH 18, 2011

Creating events that encourage current fans to share with others is an excellent way to extend your reach to those who are likely a good fit for your business. SalesForce has also integrated YouTube, Twitter, and Slideshare in order to share a wide variety of content with their fans. Create a Conversation.

Facebook 28

Facebook B2B Forrester Youtube 28

Hubspot

DECEMBER 9, 2010

The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Convince & Convert

DECEMBER 10, 2014

Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. 46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks , according to a report by Forrester Research. This one is big. Why does the FTC care?

Twitter 162

Twitter Ideal Customer Profiles Paid Search Agency Advertising Agencies 162

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. and Twitter. <strong>1. <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Forrester® is a registered trademark belonging to Forrester Research, Inc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. Sifting through that pile to separate the experts from the pretenders is a near impossibility.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121