Google + or Google - ?  Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  Google spent several years trying to succeed in the social networking space that included two failed entries in Google Buzz and Google Wave.  Will Google+ be disruptive?  MORE >>

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. according to Forrester. Forrester indicates that key topics will include: • What do buying executives actually think of how they are engaged by sellers? Value selling is an imperative. MORE >>

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. You expand it.” MORE >>

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% Both Gartner and IDC lag in their IT spending predictions by 4-5% less than Forresters estimates - so why such a difference? in the U.S. MORE >>

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers.  Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Adam L. MORE >>