Trending Sources

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest. Don’t treat every customer the same.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Why research firms are screwing up content marketing

grow - Practical Marketing Solutions

An early Google Pants sighting. Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data. Most important of all, how is Tom Webster getting rich from Google Pants and Smithfield Hams? An early Google Pants sighting.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. If Google Alerts had been developed with a focus on social media, this would be it. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Post on Google Buzz. No more. Alterian SM2 Freemium. Social Mention.

The Modern Day Social Seller: Buyers are More Empowered, But So Are You!

The ROI Guy

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off). In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. So what are these insights?

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Most marketers are using content marketing but only one-third think they are effective with it.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Then Twitter.

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Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." in the U.S. for the full year 2010, and 7.8%

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Post on Google Buzz. Adoption soared. 85% of Inc.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. It makes sense. About Us.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

Google B2B Team. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus.

Is It A Good Time To Be CMO?

B2B Marketing Insider

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Click here to download the research report from Forrester and let me know what you think in the comments below: has there ever been a better time to be a CMO?

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Forrester: Understand and Drive Outcomes for Sales & Marketing Success

Tom Pisello

Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. We concur with Forresters Davison that Frugalnomics changes everything.

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S.

Forrester announces Sales Enablement Conference focused on Selling.

Tom Pisello

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. Powered by Blogge

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. And YouTube in 10th place?

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation.

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Tom Pisello: The ROI Guy: Forrester and IDC think Sales Enablement.

Tom Pisello

Sunday, August 15, 2010 Forrester and IDC think Sales Enablement is a Big Deal. A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. and We Agree!

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. This score directly influences how well a page ranks in Google.

Tom Pisello: The ROI Guy: Forrester - start of 4th wave of.

Tom Pisello

Monday, May 03, 2010 Forrester - start of 4th wave of innovation - let the good times roll? In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. With regard to IT spending growth for 2010, Forrester has been the most aggressive in their projections, with a view that IT spend would grow 8.4% in US, and 7.7% worldwide.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. Let me know in the comments below or on Twitter ( @wittlake ) if you see most B2B organizations moving away from Salesforce (or similar) lead source as the primary measurement of their lead generation campaigns. The image is Forrester’s reimagined sales funnel. Your Turn.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. Latest Research.

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. My Take. I am more interested in why they become more important. What do you think?

B2B Gets Yelp’d

It's All About Revenue

In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. Socially savvy businesses are recognizing the need to engage customers on these forums, and are increasingly turning to places like Twitter as a support channel. “I’m Google Bookmarks. by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. Well, now it’s the B2B industry’s turn to get Yelp’d.

Top Internet strategy, marketing and technology links for the week of May 19, 2013

Sazbean

ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes

23 Outstanding Social PR Guides

Webbiquity

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”).

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Content Is The Key To Social Selling Success

B2B Marketing Insider

Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! Or, please contact me directly at MarketingThink.com , LinkedIn , Twitter or Google+.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. b) Twitter. d) Google. a) Twitter. c) Google+. a) Google. Metrics suggest 44% of Twitter uses never tweet. A) Google. b) VK.

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Today it’s all about ‘narrow’ AI tools – predictive search programs such as Google and Virtual Digital Sales Assistants like Tact. Innovation' of the week.

7 Ways to Create More Interesting Content for Your Blog

Act-On

For example, the phrase “content is king” has been on the radar at least since 2004, according to Google Trends, and most of us were sick of it by 2005. Use Twitter to check out what’s trending. For example, KoMarketing Associates published the 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Old topic … new spin. If so, you aren’t alone. Key takeaway.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

the survey methodology (a phone or email survey, for example, is likely to find much different results than one done on Twitter or LinkedIn); and how the questions are asked (a company can “include blogging as part of content marketing strategy” through influencer outreach, LinkedIn Pulse, guest blogging, or other tactics—without actually maintaining its own corporate blog).

Why Marketing Innovation Fails

B2B Marketing Insider

Those are the findings of a recent Forrester report, covered by MediaPost. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Why does marketing innovation fail? Innovation happens when marketing leaders commit to it. Let me know what you think in the comments below. Strategy

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo. Google’s products allow me to dig into the traffic numbers, search queries, referring links, location, and much, much more. Let’s take a look: 1. Listening.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Google. Google still reigns as the king of search with approximately two-thirds of all US searches.

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ). 67% of millennials agree that they can find a YouTube video on any topic they want to learn – Google ( Tweet This ). And if this was five or ten years ago, you wouldn’t find much to support online video.

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