Event Event Marketing Social Media Telemarketing 
Adobe Experience Cloud Blog
OCTOBER 5, 2017
The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.
Digital B2B Marketing
JUNE 4, 2013
Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. However, for most B2B marketers, banners don’t drive leads cost effectively. Social Media Advertising. Photo Credit: mugley via Flickr cc.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
SEPTEMBER 29, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Telemarketing, as Xerox shows, is still a. Telemarketing, as Xerox shows, is still a. Read Brians comments, and the article, by clicking here.
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
markempa
AUGUST 25, 2014
Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article].
NuSpark Consulting
JUNE 10, 2015
Social media marketing has helped in changing the landscape. But marketers are still searching for better ways on how they can reach these buyers. In a B2B world, telemarketing is a solid means of developing leads. Whatever, you are planning to do make sure that you are not reading from a telemarketing script.
Expert insights. Personalized for you.
134 
Let's personalize your content