Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Engage and Interact Allocate resources for actively engaging with your audience on social media.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Vision6

JANUARY 7, 2021

However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. This was the first time we would host EMSA as a virtual event. Backed by our small in-house marketing team we were able to pull off the unimaginable. Get more attendees to our event.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 322

Twitter Enterprise Management Business Work Management 322

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Envy

FEBRUARY 25, 2020

For a long time, HubSpot treated offline events like Bigfoot. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It wasn’t easy to figure out which type of event they came from, was it a tradeshow?

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Digital Transformation 115

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 115

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. How to Prepare Meet regularly with all members of your marketing team (and sales, too!).

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

FEBRUARY 17, 2022

If any of that sounds familiar, you may need to take your marketing to the next level. This post details six tactics that can boost your marketing and business success. Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Biznology

DECEMBER 15, 2021

For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Examples: Virtual events, data that combines the business and the WFH consumer record, smaller travel budgets, etc. Return of live events. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Product.

Work Management 244

Work Management Godaddy Multi-Channel Marketing Management 244

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 76

Examples ROI Planning Work Management 76

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Host and Exhibit at Live Events. Banner ads?

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. Pre-Event Prep Work .

Conference 52

Conference Contacts Personalization B2B 52

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. What can Twitter do from a marketing perspective?

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2

CRM 88

CRM Work Management Marketing Management Marketing Automation Services 88

Contently

MARCH 30, 2020

This is what Tomasz Tunguz calls the compounding returns of content marketing. When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Content and connection.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Biznology

APRIL 28, 2020

The way we approach selling and marketing our products and services has changed, and the pitch needs to change, too. Many marketers use events and conferences as part of their marketing strategy, but that suddenly changed. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104