Event Marketing Social Media Webinar Word of Mouth 
Content Standard
FEBRUARY 2, 2021
Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Start internally with your marketing team.
markempa
JUNE 14, 2005
Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
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markempa
MAY 25, 2005
« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.
markempa
MARCH 30, 2005
« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. They have it wrong.
Hubspot
MAY 14, 2019
Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand. Contextual Marketing.
Marketing Insider Group
AUGUST 27, 2019
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Teaser Campaigns.
Hubspot
JUNE 23, 2020
When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events.
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