Webbiquity
APRIL 4, 2019
Here’s an important rule of thumb: Share, don’t sell. Illustrate expertise and maintain credibility. Meaningful content is smart, insightful, timely, and delivered with a genuine interest in the audience. It cannot be self-serving to the publisher. Do your homework. Verify the accuracy of the content. Share insight and information fluently.
markempa
JUNE 8, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.
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markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
markempa
JUNE 16, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases. mean, come on.
SpotMe Blog
SEPTEMBER 15, 2022
How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.
Oktopost
APRIL 6, 2023
Not only is this good for lead conversion and customer loyalty, but it’s good for SEO. From both a human and an SEO perspective, the ultimate aim for thought leadership is the same: make your business the business to turn to for insight, information, knowledge, and expertise. This is the purpose of thought leadership.
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