Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 91

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 91

Adobe Experience Cloud Blog

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. Discover the latest innovations and technologies from Adobe Labs during Sneaks, hosted by Emmy-winning writer, actor, and director Dan Levy.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Marketing Insider Group

MAY 5, 2021

Instead of forcing registrants to fill out lengthy forms, keep the registration process simple and straightforward. You can (and should) track user behavior throughout the event, so you can focus on simply getting participants on board beforehand. Consider Facilitating a Hybrid Event. Make Registration as Easy as Possible.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Adobe Experience Cloud Blog

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. Discover the latest innovations and technologies from Adobe Labs during Sneaks, hosted by Emmy-winning writer, actor, and director Dan Levy.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Change to Meet the Moment.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Need help with a marketing plan?

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

SEPTEMBER 26, 2023

Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Here’s a simple content marketing process for you to follow when you’re just getting started: Uncover customer challenges: Send out email surveys asking your customers about why they buy from you and what their pet-related challenges and needs are. Create In-Person Events. But it doesn’t have to be!

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

LeanData

FEBRUARY 21, 2017

The importance of seamless tool integration will be one of the topics explored in the upcoming virtual workshop “Building a Winning Account-Based Stack Formula” that features Zinsmeister and Christine Maxey , the director of enterprise solutions at LeanData. They’re going to really push that road map and drive this revolution forward.”.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Ad Building 51

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

LeanData

FEBRUARY 21, 2017

The importance of seamless tool integration was one of the topics explored in the virtual workshop “Building a Winning Account-Based Stack Formula” that featured Zinsmeister and Christine Maxey , the director of enterprise solutions at LeanData. They’re going to really push that road map and drive this revolution forward.”. Sean Zinsmeister.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

LeanData

FEBRUARY 21, 2017

The importance of seamless tool integration was one of the topics explored in the virtual workshop “Building a Winning Account-Based Stack Formula” that featured Zinsmeister and Christine Maxey , the director of enterprise solutions at LeanData. They’re going to really push that road map and drive this revolution forward.”. Sean Zinsmeister.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. How can you leverage events? But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

JANUARY 1, 2014

Sometimes, products or processes can be confusing when explained on paper. Instead of creating a 20-page ebook on the step-by-step process to creating an AdWords campaign, make a short webinar tutorial in which you can clearly show each step and explain their importance. Video event marketing'

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Then commit to closing-the-loop on each marketing investment which includes all sales leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Martech

OCTOBER 31, 2022

Dig deeper: What is marketing operations and who are MOps professionals? Develop a one-day workshop for marketing and IT that talks through just the language of the two groups. For example, IT learns the acronyms in marketing (CMS, CTA, PPC, SEO). Processing. Consider where each party plays in your key processes.

Work Management 102

Work Management CMS Development Paid Search Agency Lead Ranking 102

SpotMe Blog

SEPTEMBER 1, 2022

This is the most comprehensive event glossary online that’ll give you 150+ event planner words you need to know to stay ahead of the game. Event planning terms: A. Accessibility is the process of ensuring your event is available to as many people as possible. Event planning terms: D. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

markempa

JANUARY 6, 2014

But, content marketing is the entire experience of your customer across your customer-facing brand touchpoints. In that context, content marketing can include social, video, mobile, customer service, sales, event marketing and even the products and services customers buy from you.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. In B2B marketing, the fastest growing marketing technique is the webinar.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

SmartBug Media

DECEMBER 19, 2018

If multi-channel marketing is the vessel, then detailed marketing personas and a thorough buyer’s journey are the compass for steering your efforts in the right direction. Application processes: If you provide the ability to apply for your services online, at what points are people dropping off or stalling? Social Media.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

SpotMe Blog

JUNE 2, 2021

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations. Event rundown.

Template 52

Template FAQ Email Marketing Promotion 52

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

ClearVoice

JULY 20, 2020

Do discuss the importance of a teamlancing approach, unifying freelancers and seeing greater success from simplifying processes and working more collaboratively. When pitching to a highly sophisticated marketing group you’ll want to lean on deep expertise in a small area, being a master of one and not a jack of all trades.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Content4Demand

JANUARY 7, 2020

To make matters even more complicated for B2B marketers, business buying groups are made up of irrational humans who bring their own biases, ambitions, insecurities and more to the decision-making process. Whether your product is cellular phones, commercial banking services or content, offer your buyers bundles.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Golden Spiral

JANUARY 7, 2021

Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. billion minutes of virtual events and webcasts were viewed on their platform, a 350% increase from the previous year. of marketers say the primary goal of virtual events is to generate a pipeline.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

SmartBug Media

OCTOBER 6, 2020

How does my viewer best process information? Or take it one step further, leveraging the whiteboard feature to give people a visual way to workshop and learn together. Certain industries that lean more heavily on in-person and face-to-face interactions to seal the deal in their sales process. Interact with the audience.

Webinar Metrics 76

Webinar Metrics Top of Funnel Marketing & Strategy High Quality Lead 76

Webbiquity

SEPTEMBER 10, 2012

Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Heinz Marketing

OCTOBER 29, 2018

You’ll enjoy Laura Vogel , in an episode called “ The B2B Event Marketing Gap That Will Make Or Break Your Success “ Laura says: “… a lot of event managers these days … are great at being able to produce an event. For more info, be sure to check out MailTag.io ! Matt: Yeah, love it.

Top of Funnel 72

Top of Funnel Work Management Enterprise Management Conference 72