Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation. Event announcement. Competitions. FOMO emails.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. ” He also shares specific tips from three professional event planners. And something most of us could improve at. Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? There are official dinners where people come together and present, celebrate, commiserate and share information together.”.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

markempa

JULY 8, 2013

Arming them with iPads, where they could access a short presentation. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Cutting Edge Virtual Event Platforms. Image credit: Teooh.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Strengthen your brand recognition. Speaking sessions. Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

MAY 30, 2023

Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Generation 116

Lead Generation ROI Webinar Metrics Marketing & Strategy 116

Martech

MAY 10, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Gen 109

Lead Gen ROI Webinar Metrics Marketing & Strategy 109

Marketing Insider Group

JULY 29, 2021

This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Lead Scoring 130

Lead Scoring Lead Ranking Top of Funnel Budget Programs 130

Adobe Experience Cloud Blog

MARCH 31, 2014

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Here’s why a great presentation isn’t just about your content – it’s also about how you deliver. eye contact? The Content.

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

OCTOBER 15, 2020

The analyst’s perspective is especially critical in the era of “Modern Marketing” where we must be both data- and insights-driven and have an “outside-in” view for our marketing campaigns and programs. Cheri joined ON24 earlier this year as Head of Strategy and Research. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Smashmouth Marketing

DECEMBER 1, 2010

One topic that came up at each conference was the quality of the content presented by the various speakers. The key as a presenter is to avoid the commercials and present brilliant content. Tips for earning respect as a vendor: Consider using industry experts and/or customers to present your message. Simple, right?

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 102

Enterprise Management Marketing Management Fulfillment Training 102

Marketing Insider Group

MAY 5, 2021

Ensure you understand your audience and set realistic goals for your event so your team can stay focused and get the results you seek. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. At their foundation, they’re live or pre-recorded presentations delivered to participants online.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Brandpoint

NOVEMBER 10, 2020

What will they do in the virtual scenario that presents itself in 2020? Read More: Top Marketing Conferences in 2020 & 2021] Ross Bernstein, public speaker and author I keynote about 120 live events per year globally, so when the world shut down in March I wasn’t really sure what I was going to do.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Customer Experience Matrix

DECEMBER 13, 2020

We can also expect in-person events to incorporate innovations developed for digital events – such as enhanced networking techniques and interactive presentations. Like events, marketers’ worksites will drift away from the current nearly-all-digital mode to a mix of online and office-based activities.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

MAY 23, 2021

After the hard work of topic selection, you should turn your attention to presentation quality. Pay attention to your presentation slide design, clear and crisp audio, and high video quality. You might even provide a “dress code” and offer food & beverage presentation tips or etiquette guidelines to formalize the occasion.

Tips 307

Tips FAQ Work Management Paid Search Agency 307