markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. If you need any help pivoting your content marketing strategy and refocusing your efforts, we’re here to help. Do’s and Don’ts of Marketing During COVID-19.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SmartBug Media

OCTOBER 10, 2022

Before any event, you need to identify why you’re going. Are you attending as just an attendee to vet the event for your company? Are you the event host? Knowing where your position is and your purpose for attending will lead you to defining your budget and developing SMART goals (more on that below).

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It’s an asset in PR kits developed to promote new product launches.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Event Marketing Timeline.

Template 101

Template Google Best Practices Marketing Analytics Tools 101

Biznology

MAY 11, 2016

Nearly all marketing involves brand building, especially a new product launch, event marketing, or any type of publicity campaign. Brand building requires a multi-faceted approach that accounts for: Exposure, Positioning, Authority, Interaction, And trust.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JANUARY 22, 2015

For larger content marketing campaigns, such as tie-ins to an event marketing program or research report, the identification of publishing platforms takes on a third level of complexity. Blog posts, landing pages, and the distribution of third party communication from multiple content marketing assets, must also be considered.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

SpotMe Blog

AUGUST 30, 2021

From what to look for in a global event planning software to ways to incorporate varying cultures, we’ve got you covered. . What Are the Benefits of a Global Event? In a survey , 34% of event planners reported that increased attendance was the most positive result of pivoting to virtual events. . Focus groups.

Planning 52

Planning Work Management Marketing Management Conference 52

Adobe Experience Cloud Blog

MARCH 1, 2013

Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan.

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

6sense

JANUARY 7, 2016

Content Marketing – the writer, editor, critical thinker and creative who executes on the product marketing strategy and creates the stories and collateral that bring your product marketing message to life. Event Marketing – this team personifies your content marketing efforts. Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

markempa

APRIL 18, 2005

« Lead generation & nurturing with a human touch | Main | Ten ways to Better Manage Sales Leads » MarketingSherpa Seeks Best Marketing Blog MarketingSherpa just opened up nominations for Best Blog Readers Choice Awards. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

SmartBug Media

OCTOBER 30, 2020

Whether you are just thinking about hosting your first virtual event, or you’re in the thick of planning one, the following four key strategies will help to ensure a great turnout and positive overall experience. The first thing you will want to have a plan for is the internal implementation of your event. Pre-Record.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SWZD

OCTOBER 2, 2019

My mom ( Frances Mann-Craik ) was in marketing and was a very successful international marketing leader. When it comes to PR, field marketing, digital marketing, and sales, I am a huge advocate for our people to have a good educational baseline to be able to better understand our audience.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

Bluetext

MAY 5, 2023

Making sure you create a positive trustworthy impression with your key audiences will increase the impact of your launch and the chance of success. Communicate Efficiently, Communicate Effectively The narrative you bring to the market for your brand launch is the most important aspect of the entire undertaking. Make it count.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

JUNE 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " He said, "Our findings support that improved lead generation positively impacts sales team effectiveness and revenue.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

JULY 3, 2006

We both wished we had a camera to capture this event. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. All three of us had a great time exchanging ideas on marketing, life, business and books. We both wished we had a camera to capture this event.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

MAY 26, 2005

" There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News. " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

JANUARY 3, 2006

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., yes thats Tax Day.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MARCH 8, 2006

« Webcast: 8 Critical Success Factors for B2B Lead Generation | Main | Customer Referrals and Your Sales and Marketing Department » Lead generation and the number Many financial executives still view marketing as an expense a.k.a. Wolf argues, "The real asset for marketing managers is numbers.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 23, 2005

This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Tips on how to effectively promote your events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 27, 2006

I appreciate for your support and will continue to work on keeping this blog a positive resource. from marketing-blog.biz Marketing für Besserwerber Es war eine Riesenüberraschung, als uns gestern abend folgende E-Mail erreichte:Youre a Best Blog Winner! 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JUNE 21, 2006

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Read More] Tracked on July 16, 2006 at 08:50 AM Comments How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale With my book just being released, I’ve had a lot of people ask me how I got my book deal.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. My friends shared that I was one of the only professionals in their network that had a positive view of AI and had embraced using it at work. Product marketing and strategy.

Marketing AI 134

Marketing AI Organization Marketing & Strategy Marketing Strategy 134

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120