markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

JANUARY 25, 2018

With so many products and services on display, each more enticing than the last, how can you possibly hope to get a leg up? Unlike the typical retail buyer, B2B customers typically spend a significant amount of time researching the products or services they’re most interested in even before they arrive at the trade show.

Trade Show 208

Trade Show Buy B2B Work Management 208

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Zoominfo

OCTOBER 5, 2021

GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy? A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map. New Markets: A GTM plan for testing known and unknown untapped markets.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Martech

SEPTEMBER 7, 2022

Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging. Mind-blowing networking.

Enterprise Management 107

Enterprise Management B2B Marketing B2B Marketing Management 107

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Contact us to learn more. .

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. For example, if you’re a financial services website, you can filter it down to any publication that deals with finances.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Vidyard

OCTOBER 10, 2018

Personally, when reviews aren’t readily available, I go in search of them. Whether in person or on the phone, you’re building stronger relationships with this direct contact approach. Events Whether you’re an event sponsor or organizer, consider the opportunity to gather video reviews as a bonus to event marketing.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. There’s no rule that says a confirmation email has to be boring.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. And don’t worry about emailing each person manually. In-person events are on pause for now, but they’ll return in time.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Lead 120

Vidyard

OCTOBER 3, 2018

Organize video content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for. And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

SpotMe Blog

AUGUST 18, 2022

To see more benefits of virtual events for both hosts and attendees, check out Virtual Events: Introductory Guide to the Future of Conferencing. #5) In-person interpreters can be rather pricey. And with so many virtual and hybrid events, this type of service is not always feasible. The FCC’s rule 79.1

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. It can augment your customer service team by offering an alternate route to troubleshooting. Event Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vidyard

OCTOBER 3, 2018

Organize Video Content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for. And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Valasys

MARCH 27, 2020

Also, flextiming is transforming B2B work culture by empowering the employees to operate from a place of gratitude, trust, and togetherness, even as they are remote to believe that they are connected and dinner or later the pace of their lives on work as well as personal levels, will be restored.

Work Management 59

Work Management B2B Allocation Marketing Management 59

ClearVoice

SEPTEMBER 4, 2020

Personalized email subject lines yield a 58 percent higher click-to-open rate. A full 92% of marketers who use video say that video is an important part of their marketing strategy. video #marketing Click To Tweet. Content marketing statistics for live video. Content marketing statistics for lead generation.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Belkins

JULY 15, 2019

Next, you determine the main issue that motivated them to seek your services or the issue they solved with your services. These pain points should be the focus of your B2B marketing efforts. “ The only thing that matters to me is my personal gain. Yes, content rules even in B2B. Nowadays, times are different.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wolf argues, "The real asset for marketing managers is numbers. the ones we help generate with targeted, addressable marketing campaigns."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Even if people can't attend in person, it shows that your business is actively engaged with the community. Creating an event on your Facebook page is easy. First, navigate to the “Events” tab. Tag Locations & Events.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have consolidated the best advice from top-notch professional service sales experts.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Lead 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Once you understand why clients chose your products or service you can tailor your message around the needs you solve.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The bigger an organization gets, the harder it is to be highly personal. The bigger an organization gets, the harder it is to be highly personal.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market As a result, Grams believes that hes generating better qualified leads.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Personally I am very fond of strawberries and cream; but I find that for some strange reason fish prefer worms. I think about what they want.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You need to examine each lead ask if they are " sales ready " meaning they are ready to speak to a sales person.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And I do believe the CRM Database should be the hub of all communication between sales and marketing. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120