Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SnapApp

MAY 16, 2016

Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith. The 2016 Marketo Summit was one for the record books. The event, which continues to grow year over year, has finally crossed over the 5000 mark – even after its move to Las Vegas.

Marketo 48

Marketo Advertising Agencies Impressions Event Marketing 48

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Maximizing Registrations and Attendance for Events. Audience segmentation. And, voila! Minimizing Opt-Outs.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Oktopost

AUGUST 10, 2022

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. It’s an episode you most certainly won’t want to miss. Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Event Marketing'

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. As an exhibitor, our event plan was months in the making. The car giveaway was a successful piece of event marketing because it did what our team expected — it helped create a fun draw at an event. click here.

Marketo 48

Marketo Sales Qualified Leads Multi-Channel Leads 48

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Martech

AUGUST 9, 2023

Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”

Account Based Marketing 97

Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But keep our Definitive Guide to Event Marketing handy and you’ll sail through your checklist in no time.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Adobe Experience Cloud Blog

JUNE 17, 2009

On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. DeannaDeery : Excited to be a part of the fastest growing vendor in the Marketing Automation space. Marketo – 200+ Customers and growing!

Marketo 48

Marketo Marketing Automation Services Tagging Marketing Automation 48

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. The post 4 Signs Your Experiential Marketing Lacks Purpose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Marketing Insider Group

DECEMBER 10, 2020

Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. Examples of MAPs that you may consider include: Marketo. Monitoring user behavior is essential to increase conversion rates (the number of event registrations), and MAPs can help you achieve this.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Looking toward the future of martech for events.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

MAY 16, 2017

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Hubspot

DECEMBER 18, 2019

Marketo 's formula is to automatically send that video in an email to remind that user to finish. By doing this, Vidyard reported that Marketo raised their CTR by over 144% due to the personalization of that email. Event Marketing. I'd also feel pretty important to the company as a customer.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Heinz Marketing

APRIL 24, 2020

Say you had a whitepaper called “How to get the most from Event Marketing”. Lead Source Details: [Format abbreviation] – [Description], when filled out, becomes “WP – How to get the Most from Event Marketing”. To guarantee it, Marketo has a “Block field updates” function. Most Recent Lead Sources.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Qualified Leads Leads 97

Adobe Experience Cloud Blog

APRIL 7, 2014

Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! Event Marketing Infographic' To take out some of the guess work for you, we’ve also included the average Yelp star rating of each establishment. View the infographic in a new window here.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Adobe Experience Cloud Blog

MARCH 17, 2015

Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 2, 2020

Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Adobe Experience Cloud Blog

APRIL 20, 2015

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

InsideView 48

InsideView B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

Trade Show 48

Trade Show Thought Leadership Marketo Event Marketing 48

Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Join us at Dreamforce and check out our Marketo Engagement Lounge!

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. When: Thursday, 9:30AM.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59