B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Webbiquity

DECEMBER 31, 2020

Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Outdoor events such as these draw a lot of attention. Point of Sale Promotions. Billboards.

Promotion 257

Promotion POS Business Paid Search Agency 257

Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. And that was a lot of work and stressful. And that was a lot of work and stressful.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

Marketing Budget Creation 320

Marketing Budget Creation Marketing Budget Planning Budget Programs 320

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. And communicate the business benefits?

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Binary Demand

JUNE 22, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

SmartBug Media

DECEMBER 22, 2023

Marketers track MQLs and SQLs, while the sales team focuses on leads that are likely to become closed deals. Leadership gauges overall costs versus successful deals or the broader market impact of participation. I highly recommend that sales and marketing teams collaborate on trade show budgets to share event expenses.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

B2B Marketing Directions

JUNE 20, 2020

Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Recent research has shown that most B2B marketers view in-person events as a highly effective marketing tactic. Bizzabo estimated that 3.2

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Binary Demand

JUNE 19, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Navigate the Channel

OCTOBER 12, 2022

Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Along with the themes and the push to view new products and re-connect with colleagues and customers, is the pressure to plan a successful trade show is back.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

SnapApp

AUGUST 22, 2018

But demand generation marketing doesn’t end at brand awareness activities — demand generation efforts are also important to help move your prospects down the marketing funnel, as they make longer and more complex purchase decisions, like are common in the B2B space.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Why virtual events. Effective B2B marketing strategies use in-person events to connect with prospects and develop personal connections that help facilitate a sale.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

SnapApp

AUGUST 22, 2018

But demand generation marketing doesn’t end at brand awareness activities — demand generation efforts are also important to help move your prospects down the marketing funnel, as they make longer and more complex purchase decisions, like are common in the B2B space.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

BOP Design

AUGUST 6, 2019

In this blog post, we provide guidance on how to evaluate the value of your marketing department. Traditionally, the sales department is seen as the only revenue generator in a company. There are a number of ways that a B2B marketing team generates revenue, including: Driving Leads. What is a revenue center? Nurturing Leads.

Paid Search Agency 57

Paid Search Agency Marketing Agencies 2 Cost Lead Ranking 57

Zoominfo

JULY 14, 2023

What is B2B Marketing? A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. Most CMOs expect budgets to increase modestly this year after the deep cuts during the pandemic. Live Events Won’t Roar Back.

CMO 210

CMO Gartner Budget Programs Spending 210

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Architecture of Marketing Automation versus CRM. If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Primarily sales and sales management, some marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 6, 2014

Events are a great way to drive opportunities and engage every aspect of your marketing funnel. But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with honey. marketing practitioners, sales managers).

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . Get the full eBook.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Terminus

MARCH 26, 2020

Move Event Marketing Dollars to Targeted Digital Advertising. One quick win is to move some dollars from your event marketing budget to digital channels. Tactically speaking, we recommend adding: Household extension targeting to your retargeting campaigns. Help Them Plan Their Comeback.

Marketing Budget 26

Marketing Budget Marketing Automation Services Tips Demand Generation 26

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? This is over 21% of the marketing budget, as per a Bizzabo 2018 research.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? B2B companies that regularly blog generate 67% more sales leads than non-blogging companies.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent?

Enterprise Management 278

Enterprise Management B2B Marketing Work Management Marketing Management 278

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Biznology

APRIL 13, 2020

It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. Intent data for prospecting. One on one meetings.

Trade Show 163

Trade Show Product Planning Intent Data 163

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Hubspot

AUGUST 9, 2018

In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. Management. Let’s get started! Psychology. Journalism.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

seo.co

FEBRUARY 14, 2023

Economic slowdowns force companies of all shapes and sizes to cut their marketing budget (which, of course, affects their SEO spending ). Freshly launched startups, small businesses, and event marketers are just a few examples of clients who have time-sensitive marketing and advertising needs. Repeatable processes.

Marketing Budget 80

Marketing Budget SEO Service Product 80

Hubspot

JULY 2, 2020

Typically, it acts as a framework for breaking down the four key components of marketing — product, price, place, and promotion. The marketing mix helps companies organize their marketing initiatives by task and department for more process-driven and impactful marketing campaigns.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101