Marketing Insider Group

MAY 21, 2014

In order to gather some more specific and useful tips, I reached out to some of the people behind some of my favorite events. In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

markempa

JULY 8, 2013

A LinkedIn profile for Seymour. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Trade Show Follow-Up: 5 tips to optimize response.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Navigate the Channel

AUGUST 10, 2017

As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up. During set-up and while the event is taking place, engage employees and booth visitors with photos and video—and then use your hashtags to get your content where you want it via live tweets.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.”

Examples 77

Examples ROI Planning Work Management 77

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact. 24:40 – Ideal marketing budget allocation for growth.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Looking for more tips on effective ads? Check out this blog.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Valasys

MARCH 26, 2020

Valasys Media is a one-stop B2B service provider, leveraging pro-level expertise to help marketers minimize their marketing investment and yet scale-up their revenue games. The post Top 3 tips to Fight Back the Negative SEO Fever appeared first on Valasys Media.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Rev

JANUARY 11, 2023

Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales. For each tip, we also share an additional resource that dives deeper into the specific tactic to help you learn how to implement it in your business.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”.

Trade Show 100

Trade Show Traffic Demand Creativity 100

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

The Point

JUNE 26, 2013

Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar. LinkedIn used to have an “events” feature but shut it down in 2012.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Online Marketing Institute

DECEMBER 1, 2010

If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

NOVEMBER 26, 2012

Make sure your sales professionals individually follow up with the people they spoke with, whether that’s through sending email, connecting on LinkedIn, or following them on Twitter. .” Encourage your salespeople to make personal connections. People build relationships with people, not companies.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 6, 2019

By leveraging comprehensive buyer personas, content marketers can better define critical content themes, address buyer pain points, and specialize content to market-specific environments. My colleague Ryan Young previously outlined tips for developing buyer personas in coordination with content marketing efforts.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

The Point

MARCH 25, 2016

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. A Webinar invitation should sell the value of the event, period.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

sagefrog

NOVEMBER 14, 2023

LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker. Campaign Customization: Utilize platform-specific tools like LinkedIn Campaign Manager to tailor your campaigns, enhancing resonance with your target profiles and improving engagement rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Attendify

DECEMBER 17, 2019

The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 The Top 3 Signs It’s Time to Change Your Event Tech Vendor. It’s time to take your event tech platform’s “pulse.” Look to Your Event Data.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’ve found the most powerful way to improve sales follow-up on marketing generated leads is doing more frequent sales and marketing huddles.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Heinz Marketing

MARCH 24, 2021

Facebook and LinkedIn are useful for longer-format promotion, while Twitter is good for quick snippets about your event with a registration link. You can also throw in some fun ideas like a LinkedIn Live post to promote the event or live tweeting during the event. Social Promotions. The sky is the limit!

Promotion 82

Promotion Banners Ad Exchange Opt-out 82

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are a few tips that I often share with sales people who are doing their own lead generation. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. But you won’t get those results without a stellar LinkedIn social selling strategy. So without further ado, let’s discuss: How to Optimize Your LinkedIn Profile for Sales. How to Prospect on LinkedIn. How to Research on LinkedIn.

Linkedin 95

Linkedin Ideal Customer Profiles Lead Ranking Profiling 95

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bottom-line sales performance reflects just how well sales and marketing are working together.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy. Connect with your leads on LinkedIn.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Onalytica B2B

MARCH 22, 2017

If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com. This post was first published by Felix at Livity, on LinkedIn. The post The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017 appeared first on onalytica.

Planning 177

Planning API Advertising Agencies CTR 177

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Reach out to people indirectly as well.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134